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BADM 319: Businessethics
3.00 Credits
Shepherd University
Business Ethics is the study of the general nature of morals and of the specific moral choices made by an individual or organizational members, grounded in philosophy, as applied to the current business environment or members of a profession.
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BADM 320: EmploymentLaw
3.00 Credits
Shepherd University
A detailed study of employment law from the inception of the Sherman Act of 1890 through more definitive legislation such as the Wagner Act, Civil Rights Act, EEO Act, and Americans With Disabilities Act. Case studies will be used reflecting current employment case law practices and trends. Public policy as the heart of employment law is discussed in detail. Prerequisites: BADM 312 and BADM 310.
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BADM 323: HumanResourceManagement
3.00 Credits
Shepherd University
A study of manpower planning, recruitment, selection, and development of employees. Examines compensation, employee appraisal, job analysis, collective bargaining, arbitration, and labor relations. Case studies.
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BADM 324: LaborProblems/CollectiveBargaining
3.00 Credits
Shepherd University
An examination of the history of labor movements and social problems arising from relations between labor and management. A study of the collective bargaining process and a survey of management and union rights in collective bargaining are discussed. Case studies and readings in management and union philosophy also are included. Prerequisite: Junior standing in business.
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BADM 338: BusinessInformationSystems
3.00 Credits
Shepherd University
An analysis of where, when, and in what form information is captured in order to make business management decisions. A detailed study of the planning, operating, and reporting phases in obtaining information within a business enterprise. Does not apply as an elective in the minor in computer programming and information systems. Prerequisite: ACCT 202.
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BADM 345: BusinessCommunications
3.00 Credits
Shepherd University
The course examines the communications for business and develops an ability to utilize various communications techniques including memos and letter writing, report development and presentation, résumé and job search, listening, interviewing, and interpersonal and oral communications. Open to all concentrations. Prerequisite: Sophomore standing.
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BADM 350: Retailing
3.00 Credits
Shepherd University
A study of retail store operations and management including site selection, merchandise planning, developing store image, pricing, promotion, personnel, and control. Prerequisite: BADM 340.
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BADM 359: InternationalBusiness
3.00 Credits
Shepherd University
A study of global business from the perspective of marketing including cultural considerations, implementation of strategies, and management concerns including developing business alliances and hiring and training of foreign staff.
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BADM 365: PromotionalStrategy
3.00 Credits
Shepherd University
Promotion as a tool for making decisions. Advertising, personal selling, publicity, and sales promotion for profit and nonprofit organizations. Both theory and application are stressed. Projects within the local communities will be assigned to students when available. Prerequisite: BADM 340.
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BADM 375: StrategicMarketing
3.00 Credits
Shepherd University
Both a conceptual and a pragmatic approach to the strategic marketing planning process. The contributions of marketing concepts, philosophy, and methodology to strategic management and linkage between marketing and corporate strategy. Prerequisites: BADM 224 and BADM 340.
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