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MIS 488: Independent Study
1.00 - 4.00 Credits
Marshall University
No course description available.
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MIS 488 - Independent Study
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MIS 490: Internship
3.00 - 12.00 Credits
Marshall University
No course description available.
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MIS 490 - Internship
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MIS 678: Management Infor Systems
3.00 Credits
Marshall University
To familiarize students with the characteristics and functions of management information systems, as well as the benefits, limitations, and applications for advanced management information systems.
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MIS 678 - Management Infor Systems
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MK 130: Fundamentals of Marketing
3.00 Credits
Marshall University
Study of the marketing process as it relates to the problems and policies of profitable operation of a business enterprise. Attention is given to the role and significance of middlemen, evaluation of consumer needs, price determination, promotional and sales strategies, and governmental regulations.
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MK 130 - Fundamentals of Marketing
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MK 210: Customer Service
3.00 Credits
Marshall University
A study of how to deliver excellent customer service. Students will learn the following: techniques for improving their attitude and becoming more optimistic; how to maintain control over troublesome internal and external customer situations; methods for reducing negative stress; the importance of ethics in the work environment; and techniques for motivating employees to provide excellent customer service.
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MK 255: Bank Public Rel & Marketing
3.00 Credits
Marshall University
Studies the basis of public relations, both internal and external, and seeks to explain the why, what and some of the public relations and marketing. Intended as an overview of what everyone in banking should know about the essentials of bank public relations and marketing. (PR: BUS 151)
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MK 255 - Bank Public Rel & Marketing
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MK 279: Adver Merchant & Sales Promot
3.00 Credits
Marshall University
Advertising and sales-promotion methods and procedures employed by stores. Course includes techniques of budgeting and planning; evaluation and selection of media; steps in producing an advertisement; and method of determining what, how, and when to promote. (PR: BUS 181)
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MK 279 - Adver Merchant & Sales Promot
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MKT 231: Principles of Selling
3.00 Credits
Marshall University
Elements of professional personal selling from prospecting through follow-up designed for individuals preparing for a career in sales/marketing and those desiring skills to influence, persuade, or lead others.
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MKT 231 - Principles of Selling
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MKT 340: Principles of Marketing
3.00 Credits
Marshall University
Introduction to marketing as the central activity of organizations in creating exchanges with customers. Focuses on strategies related to environmental opportunities and threats using product, price, promotion and distribution tools.
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MKT 341: Promotion Management
3.00 Credits
Marshall University
A managerial analysis of the principles and practices of the promotion mix from the viewpoints of the consumer, the firm, the industry, and the macroenvironment.
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