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JMC 525: Advertising Campaigns
3.00 Credits
Marshall University
Students function as an advertising agency to plan, to prepare, and to present local and national advertising campaigns. Problems of the advertiser and the agency are considered.
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JMC 525 - Advertising Campaigns
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JMC 530: Magazine Article Writing
3.00 Credits
Marshall University
Fundamentals of researching and writing popular, factual magazine articles; techniques of selling articles to maga- zines.
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JMC 530 - Magazine Article Writing
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JMC 532: Corporate/Instruc Video
3.00 Credits
Marshall University
Development of the use of video for communication and instruction in businesses, agencies, and education. Pro- duction and utilization of video units for specific objectives.
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JMC 532 - Corporate/Instruc Video
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JMC 533: Radio-Television Programming
3.00 Credits
Marshall University
Principles of programming, including audience analysis, production, purchase, and scheduling of various formats. (PR: JMC 101)
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JMC 533 - Radio-Television Programming
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JMC 534: Advanced Video
3.00 Credits
Marshall University
Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming. (PR: JMC 332)
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JMC 534 - Advanced Video
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JMC 535: Radio-TV Law & Regulation
3.00 Credits
Marshall University
Development and current status of the legal structure of broadcasting in the United States. (PR: JMC 101)
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JMC 535 - Radio-TV Law & Regulation
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JMC 536: International Communications
3.00 Credits
Marshall University
Development of various systems of mass communications and comparison with the United States.
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JMC 536 - International Communications
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JMC 537: Public Relations Writing
3.00 Credits
Marshall University
Theory and practice of various writing challenges encountered by public relations practitioners. Some consideration of publications design. (PR: JMC 330, JMC 241, JMC 201)
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JMC 537 - Public Relations Writing
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JMC 538: Public Relations Case Studies
3.00 Credits
Marshall University
Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphasis on public relations analysis and problem solving. (PR JRN 330)
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JMC 538 - Public Relations Case Studies
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JMC 539: Pub Rel Campaign Management
3.00 Credits
Marshall University
Applying the four-step public relations process to an organization's program or campaign. Includes execution of public opinion research, and development of original communication tools. Competitive agency model generally used. (PR: JRN 437, JRN 438)
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JMC 539 - Pub Rel Campaign Management
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