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JMC 425: Advertising Campaigns
3.00 Credits
Marshall University
Students function as an advertising agency to plan, to prepare, and to present local and national advertising campaigns. Problems of the advertiser and the agency are considered.
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JMC 425 - Advertising Campaigns
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JMC 430: Magazine Article Writing
3.00 Credits
Marshall University
Fundamentals of researching and writing the popular, factual magazine article; techniques of selling articles to magazines.
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JMC 430 - Magazine Article Writing
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JMC 432: Corporate/Instruc Video
3.00 Credits
Marshall University
Development of the use of vides communication and instruc- tion in business, agencies, and education. Production and utilization of video units for specific objectives.
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JMC 432 - Corporate/Instruc Video
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JMC 433: Radio-Television Program
3.00 Credits
Marshall University
Principles of programming, including audience analysis, production, purchase, and scheduling of various formats. (PR: JMC 101)
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JMC 433 - Radio-Television Program
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JMC 434: Advanced Video
3.00 Credits
Marshall University
Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming. (PR: JMC 332)
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JMC 434 - Advanced Video
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JMC 435: Radio-TV Law & Regulation
3.00 Credits
Marshall University
Development and current status of the legal structure of broadcasting in the United States. (PR: JMC 101)
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JMC 435 - Radio-TV Law & Regulation
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JMC 436: International Communications
3.00 Credits
Marshall University
Development of various systems of mass communications and comparison with the United States.
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JMC 436 - International Communications
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JMC 437: Public Relations Writing
3.00 Credits
Marshall University
Theory and practice of various writing challenges encountered by public relations practitioners. Some consideration of publications design. (PR: JMC 201, JMC 241, JMC 330)
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JMC 437 - Public Relations Writing
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JMC 438: Public Relations Case Studies
3.00 Credits
Marshall University
Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphsis on public relatins analysis and problem solving. (PR: JRN 330)
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JMC 438 - Public Relations Case Studies
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JMC 439: Pub Rel Campaign Management
3.00 Credits
Marshall University
Applying the four-step public relations Process to an organization's program or campaign. Includes execution of public opinion research, and development of original comm- unication tools, Competitive agency model generally used. (PR: JRN 437,JRN 438)
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JMC 439 - Pub Rel Campaign Management
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