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JMC 390: Media Sales & Underwriting
3.00 Credits
Marshall University
Introduction to business side of mass media with emphasis on sales in television and radio; consideration of competing media; differences between commercial and public braodcasting; and the elements of underwriting.
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JMC 390 - Media Sales & Underwriting
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JMC 400: Digital Imaging II
3.00 Credits
Marshall University
Advanced methods of taking and editing still and video images for print broadcast, and online publications.
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JMC 400 - Digital Imaging II
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JMC 402: Law of Mass Communication
3.00 Credits
Marshall University
A cross-media overview of the legal concepts important to the media professional with special focus on the roles, rights and responsibilities of those individuals.
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JMC 402 - Law of Mass Communication
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JMC 404: Hist Am JRN & Mass Comm
3.00 Credits
Marshall University
The development of the press in the United States, the contributions of American journalists, the rise of radio and television, and the relation of communications developments to political, economic and social trends in America.
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JMC 404 - Hist Am JRN & Mass Comm
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JMC 408: Advertising Research
3.00 Credits
Marshall University
Lectures, readings, discussions and projects relating to research used in campaign preparation and syndicated media resources. Students may select areas of special interest.
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JMC 408 - Advertising Research
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JMC 409: Public Relations Research
3.00 Credits
Marshall University
The course is designed to provide hands-on experience in collecting, interpreting, evaluating and reporting research valued in the field of public relations. Included: lectures, readings, discussions and projects.
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JMC 409 - Public Relations Research
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JMC 410: Magazine Editorial Prac
3.00 Credits
Marshall University
Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.
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JMC 410 - Magazine Editorial Prac
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JMC 414: Reporting Public Affairs
3.00 Credits
Marshall University
Advanced instruction in cross media reporting local, state, and federal government; politics, finance, and labor; social and environmental issues, with emphasis on background and interpretation. Course includes field trips and guest speakers. (PR: JMC 301)
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JMC 414 - Reporting Public Affairs
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JMC 415: Adver Strategy & Execution
3.00 Credits
Marshall University
No course description available.
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JMC 415 - Adver Strategy & Execution
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JMC 420: Electronic Media Mgt
3.00 Credits
Marshall University
Covers special circumstances faced by electronic media managers including programming, legal constraints, employment practices, technologocal developments, social pressures, impact of the Internet and other concerns.
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JMC 420 - Electronic Media Mgt
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