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Course Criteria
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3.00 Credits
This is a survey course of social, psychological and some technical aspects of advertising and sales promotion for both business and journalism students. PR: MKTG 2204.
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3.00 Credits
Focuses on specifi c issues involved in entering international markets and conducting marketing operations on an international scale.
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3.00 Credits
This course is designed to introduce students to the nature and scope of market research and its role in designing and implementing successful market programs. Among the topics covered are the market research process, research design, data collection and analysis. Basic and advanced statistics techniques will be discussed in detail, with emphasis on explaining the procedures, interpreting the results and uncovering the managerial implications. PR: BUSN 3310, MKTG 2204.
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1.00 - 12.00 Credits
This is an advanced studies course in special select marketing topics, to be determined by the instructor and approved by the Dean. PR: 12 credit hours in Marketing.
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3.00 Credits
This course is designed to provide a more in-depth study of marketing theory and processes. Emphasis will be placed on the analysis and decision-making processes required of marketing managers. PR: 15 credit hours in Marketing.
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2.00 Credits
This course is designed to include basic immunology principles, theory and diseases related to antigen and antibody reactions and techniques. Laboratory methodology including serial dilutions will be performed. MLT majors have registration priority for this class. One hour lecture, two hours lab per week. Fall. MLT Majors only.
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2.00 Credits
Through a combination of lecture and laboratory experience, students will study the theory and techniques of analyzing urine and body fl uids, including the clinical signifi cance of these analyses. One hour lecture and two hours lab per week. PR: HLCA 1105 and MLAB 1103. Spring.
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3.00 Credits
This course is designed to familiarize students enrolled in Medical Laboratory Technology with practical aspects of the Clinical Laboratory. Through a combination of lecture and laboratory experience, students will be exposed to laboratory calculations, quality assurance, safety, manual and automated instrumentation, including sample analysis, patient and quality control validation, and patient and quality control charting. Two hours lecture, two hours lab per week PR: HLCA 1105 and MLAB 1103. Spring.
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4.00 Credits
This course is an introduction to the study of medically important bacteria and parasites. The biochemistry, genetics, and physiology of bacteria will be discussed as well as methods of cultivation, isolation, and identifi cation of these organisms. Life cycles of parasites and methods of identifi cation will be studied. PR: MLAB 1103 and HLCA 1105. Two hours lecture and four hours lab per week. Spring.
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4.00 Credits
This course is designed to incorporate theory, principles, applications and reactions of antigens and antibodies associated with the red blood cell. Blood typing, blood donation, transfusion reactions, genetics, hemolytic disease and quality control will be covered utilizing laboratory methodologies, case studies, and computer tutorials. 3 hrs. lecture and 3 hrs. of laboratory per week. PR: MLAB 1103 and HLCA 1105. Spring.
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