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Course Criteria
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3.00 Credits
This course is a comparative study of media systems, including theory and practices in print and electronic media and advertising, public relations, and journalism education in Europe, Asia, Latin America, the Middle East, and Africa.
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3.00 Credits
This course is a study of professional procedures, structures, communication functions, and processes as applied to areas of graphic design.An additional course fee is required. Prerequisite: COMM 315.
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3.00 Credits
This course introduces the knowledge and skills needed to produce high quality digital photographic images.Assignments include news, features, sports, portrait, and still-life imaging.Emphasis is on working within strict deadlines and creating images suitable for publication.An additional course fee is required. Prerequisite: Permission of the instructor.
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3.00 Credits
This course provides students with the practical experience of learning and using a variety of computer desktop publishing programs.Students develop and produce publications and presentations integrating text, art, and other graphic elements using layout and design software.
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3.00 Credits
In this course students produce their own documentary and share their relevant experiences in discussions.
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3.00 Credits
This course used the integrated marketing communications (IMC) approach of utilizing appropriate advertising, marketing, personal selling, and public relations principles and practices to develop a strategic communication campaign.Students conduct research, develop goals, objectives, strategies, and tactics for a client.The campaign is presented to the client in written and audio-visual form.The campaign is evaluated. Prerequisites: ECON 290. (Additional Prerequisites: For Advertising Track students, COMM 203 and COMM 205; For Public Relations Track students, COMM 202 and COMM 204.)
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3.00 Credits
This course is a professionally supervised experience with an off-campus media organization or communication agency.Assignments apply classroom materials and campus media experiences and are similar to those experienced by new communication professionals.A minimum of 160 hours in the experience is required.Students generally take the course during the senior year. Prerequisites: three on-campus media experiences, at least one in Print and one in Electronic Media; permission of the instructor. Advertising and Public Relations track students may earn one campus media experience working for the BISON Productions Agency. Details about prerequisites are available from the Department of Communication.
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3.00 Credits
This course is designed to provide the student with exposure to cutting-edge digital hardware and software applicable to careers in the fast-changing communication field. The student will work off campus, under the supervision of a communication professional, on a service project serving the community.The student will present a portfolio at the conclusion of the experience. Prerequisite: Junior standing, permission of instructor.
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3.00 Credits
Independent Study 1,2,or
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3.00 Credits
This course requires a research paper demonstrating the ability to describe, analyze, synthesize, and draw significant conclusions on a contemporary communication issue.Detailed guidelines for the senior project are available from the Department of Communication. Prerequisite: COMM 306.
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