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  • BU 313: E-Commerce

    3.00 Credits
    Bethany College - West Virginia

    3 hours The rapid commercialization of the World-Wide-Web has brought with it the need for managers who understand the special requirements of successfully doing business via this important electronic medium. E-Commerce has entered the mainstream of American and international business. Those who understand issues of web site and web page design, business planning and management via the web, and serving customers and running a web business will be able to lead organizations into successful electronic business ventures. This course is designed to be a hands-on learning experience in which students will develop key elements essential to a successful electronic business venture and will also work with business process redesign (BPR) concepts applicable to existing organizations wishing to upgrade or establish their e-business capabilities. Issues of ethics and security of electronic transactions will also be examined. Various web site and CD-Rom exercises will be included in the course content. The course will implementation of management information systems. Major topics include user information requirements, system design approaches, data base development and control, and organization for information systems. Prerequisites: BU221, EC200.
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  • BU 340: Management Information Systems

    3.00 Credits
    Bethany College - West Virginia

    3 hours A comprehensive view of the organization's information requirements and the role of computer information systems in gathering and producing information. The course deals with both the technological and managerial aspects of information systems and their integration into a organizational setting. Emphasis is on the managerial aspects and includes design, analysis, development and implementation of management information systems. Major topics include user information requirements, system design approaches, data base development and control, and organization for information systems. Prerequisites: BU221 and EC200.
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  • BU 350: Business Law I

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course is designed to introduce the student to basic legal concepts regarding common business transactions and activities. It will be based upon the rules of common law, as developed through court decisions. Topics covered will include the concepts and functions of law, courts and procedures, torts, contracts, personal property, real property, bailments, landlord and tenant, estates and trusts, and agency. Prerequisite: Junior standing.
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  • BU 351: Business Law II

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course addresses those business transactions and organizations which are regulated by statutory law, as opposed to common law. Topics covered will include the Uniform Commercial Code sections on sales, secured transactions and commercial paper, corporations, partnerships, creditor's rights and bankruptcy. Prerequisite: BU350.
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  • BU 370: Seminar in International Business

    3.00 Credits
    Bethany College - West Virginia

    3 hours The seminal focuses upon the policy aspects of various contemporary international business issues. Topics include multi-national businesses, ethics, environment, international human relations and values in business. Prerequisite: Junior standing.
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  • BU 380: Operations Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course focuses on systems theory and will review the applications of probability theory and simulation to problems of inventory control, queuing scheduling and resources application. Production techniques studied may include PERT, Queuing Theory, Linear Pi programming, and Learning Curves. Prerequisite: BU221, MA220, and Junior standing.
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  • BU 381: Project Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course is designed to provide knowledge of Project Management principles and practices and experience using the most prolific Project Management computer software available in business today. Knowledge and skills gained in this course will enable students to develop and polish their abilities to plan, organize, cost and manage projects, both large and small, to successful completion. College graduates entering the work force without knowledge of project management tools and techniques are at a significant disadvantage to those who have such knowledge. Managers in many companies-large, medium, and small---working in OEM, tier one and tier two business arrangements manage myriad projects for both the organizations which they supply and for which they work. These projects require skills in planning, organizing resources, scheduling, costing, negotiation, follow-up, time management, information stream design, verification, audit and team dissolution techniques. This course, through the text, class, homework, and computer based exercises, will provide practice in all of these arts.
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  • BU 386: Sports Marketing

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course provides a decision-oriented overview of marketing management in modern sports organizations. Lecture and leading assignments will supplement project development assignments. Students will apply knowledge gained in other courses in analyzing and discussing readings and cases. Class discussion and presentation of findings are important elements in evaluation ofstudent progress. Quizzes, exams and writing assignments will also be part of the evaluation process. A team-based project applying marketing principles will also be required. Prerequisites: EC111, BU221.
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  • BU 390: Business Policy

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course gives the student the opportunity to explore in depth the how and why of strategic policy making. This will be done through five approaches: text, lecture, readings, case studies, and management simulation games. The student will be asked to apply his or her knowledge of Economics-Business to the analysis and discussion of the readings and cases. Selected students may be asked to be consultants to area small business as SBI teams for the Small Business Administration. Prerequisites: Departmental core courses and Senior standing.
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  • BU 392: Financial Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours All analysis of the business problems identified with the financial management of corporations, planning profitability, acquisition, and allocation of funds according to economic, financial, and other selected criteria. Prerequisite: AC102, BU221, and BU225.
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