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SPCH 155: Introduction to Broadcasting
3.00 Credits
Alderson Broaddus University
Introduction to radio and television broadcasting. Some hands-on experience in production, writing and announcing. Emphasis on the historical development, current practice and regulation of broadcasting in the United States. 3 semester hours
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SPCH 155 - Introduction to Broadcasting
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SPCH 160: Analysis and Performance in the Theatre
1.00 Credits
Alderson Broaddus University
Analysis of a playscript from the actor's, technician's and director's viewpoints. Translatioof the analysis through rehearsal into a fully staged production. Production or rehearsal work required. May be repeated for credit. Prerequisite: WPI. 1 semester hour
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SPCH 160 - Analysis and Performance in the Theatre
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SPCH 170: Intercollegiate Debate
1.00 Credits
Alderson Broaddus University
Research and/or analysis of the national collegiate Lincoln-Douglas topic; preparation for and/or participation in intercollegiate debate. Minimum of four hours weekly. May be repeated for credit. Prerequisite: WPI. 1 semester hour
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SPCH 170 - Intercollegiate Debate
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SPCH 175: Broadcast Writing
3.00 Credits
Alderson Broaddus University
Writing for radio and television: news, sports, weather, public service, commercial and entertainment copy suitable for on-air use. Prerequisites: Speech 155 and English 190, or WPI. 3 semester hours
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SPCH 175 - Broadcast Writing
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SPCH 180: Individual Events
1.00 Credits
Alderson Broaddus University
Analysis of materials, preparation for and/or participation in religious or civic programs and/or intercollegiate speaking events such as poetry, prose or dramatic interpretation, persuasive, informative, impromptu, extemporaneous or after dinner speaking and communication analysis. Emphasis adapted to needs of the student. Minimum of four hours weekly. May be repeated for credit. Prerequisite: WPI. 1 semester hour
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SPCH 180 - Individual Events
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SPCH 190: Radio,Television,and Film in American Life
3.00 Credits
Alderson Broaddus University
Examination of the scope, function and impact of mass media in American society. Introduction to critical analysis of these popular media as art forms. 3 semester hours
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SPCH 190 - Radio,Television,and Film in American Life
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SPCH 220: Broadcast Practicum
1.00 Credits
Alderson Broaddus University
Hands-on experience with audio and video production equipment, management, on-air and/or production for the radio station WQAB or TV operations. Introduction to the work environment of the broadcasting industry. Five (5) hours per week during the semester of enrollment for either radio or TV. May be repeated for credit. Prerequisite: WPI. 1 semester hour
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SPCH 220 - Broadcast Practicum
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SPCH 251: Advertising
3.00 Credits
Alderson Broaddus University
Theoretical principles and practical techniques for developing contemporary advertising. Application of the basic principles to writing for various media. Tools for analyzing audience reaction and results. Theoretical and practical foundation for persuasion and practical motivation. Examination of broadcast advertising and sales, rate cards, sales package, radio/television ratings. Prerequisites: Speech 155 or WPI. 3 semester hours
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SPCH 251 - Advertising
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SPCH 260: Speech and Hearing Behavior
3.00 Credits
Alderson Broaddus University
Normal speech and hearing functions contrasted with selected organic and functional pathologies. Particular attention to the development and problems of school-age children. 3 semester hours
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SPCH 260 - Speech and Hearing Behavior
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SPCH 271: Video Production
4.00 Credits
Alderson Broaddus University
Hands-on experience in the operation of television production equipment used in both studio and field production. Practical discussion of audio, lighting, video switching, videotaping, graphics, staging and videotape editing. Prerequisite: Speech 155 or WPI. 4 semester hours
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SPCH 271 - Video Production
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