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Course Criteria
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4.00 Credits
Prereq: FIN 341, 440, Permission of Instructor. Finance-related employment, plus research and/or special project experience. Emphasis on applying finance princi-ples in an academically guided setting. Minimum requirements include a written proposal, daily/weekly journal of activities, and a comprehensive final report. Per-sonal selling and clerical activities are not acceptable. Four credits may be applied as one elective in the finance concentration, but credits may not be applied to the financial economics major. Repeatable to a maximum of 12 credits.
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4.00 Credits
Prereq: MKTG 381, 382. Application of marketing principles and concepts in the sports industry. Includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior.
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4.00 Credits
Prereq: MKTG 381, 382, permission of instructor. Marketing-related employment, research or special project experience. Emphasis is on applying marketing princi-ples in an academically guided setting. Minimum requirements include a written proposal and a comprehensive final report. Personal selling activities are acceptable only under special circumstances. Repeatable to a maximum of 12 credits, only four of which may be applied to the marketing concentration.
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4.00 Credits
Prereq: DSci 305, Mktg 381, 382. Focuses on advanced questionnaire design, enhancing the validity of survey research, value of information and multivariate analysis of market research data. The course is based around a market research project completed for a real business client.
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4.00 Credits
Prereq: Mktg 382. Planning and implementation of personal selling activities. Management of the sales force - objectives, recruiting, selection, training, motivation, compensation, evaluation and control. Emphasis on industrial selling.
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4.00 Credits
Prereq: Mktg 381, 382. Management of nonpersonal promotional activities within the marketing program: advertising, sales promotion, public relations, direct marketing. Promotional objectives, budgets and strategies; organization of the advertising function; media selection and evaluation; advertising research and message, computer modeling.
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4.00 Credits
Prereq: Mktg 381, 382, act 245. Administration and strategic planning in large and small retail firms. Management of retail functions: stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems.
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4.00 Credits
Prereq: Mktg 380. Formulation and implementation of international marketing strategies. Analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, organizing for international marketing, current problems and practices in multinational firms.
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4.00 Credits
Prereq: MKTG 381. Marketing strategies for all types of nonprofit organizations. Includes marketing mix as well as fundraising, volunteer management, nonprofit branding, and the use of public media.
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4.00 Credits
Prereq: Vary by Topic. Departmental permission required. Varying topics in marketing such as distribution systems, marketing on the Internet, geographic informa-tion systems in business and direct marketing. Repeatable with various topics to a maximum of 8 credits.
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