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MKTG 507: Consumer Behavior
3.00 Credits
Washington State University
Prereq admission to Online MBA Program. Marketing structure and behavior from economic and behavioral perspectives; social evaluation and behavioral implications of marketing strategy.
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MKTG 507 - Consumer Behavior
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Mktg 561: Technology and New Product Marketing
3.00 Credits
Washington State University
Prereq Mktg 360 or 505. Introduction of new products that are based on new technology; exploration of actual products in the market.
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Mktg 561 - Technology and New Product Marketing
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Mktg 565: Seminar in Marketing
3.00 Credits
Washington State University
May be repeated for credit; cumulative maximum 9 hours. Marketing structure and behavior from economic and behavioral perspectives; social evaluation and behavioral implications of marketing strategy.
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Mktg 565 - Seminar in Marketing
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MKTG 577: Promotional Management
3.00 Credits
Washington State University
Prereq admission to Online MBA Program. Integrated promotion into the marketing plan; methods, organization, communications, media selection, and campaigns.
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MKTG 577 - Promotional Management
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Mktg 590: Seminar in Consumer Behavior
3.00 Credits
Washington State University
Advanced, doctoral-level topics in consumer behavior.
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Mktg 590 - Seminar in Consumer Behavior
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Mktg 591: Seminar in Marketing Management
3.00 Credits
Washington State University
Advanced, doctoral-level topics in marketing management.
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Mktg 591 - Seminar in Marketing Management
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Mktg 592: Seminar in Marketing Theory
3.00 Credits
Washington State University
Advanced, doctoral-level topics in marketing theory.
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Mktg 592 - Seminar in Marketing Theory
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Mktg 593: Seminar in Research Design
3.00 Credits
Washington State University
Advanced, doctoral-level topics in research design.
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Mktg 593 - Seminar in Research Design
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Mktg 600: Special Projects or Independent Study
1.00 - 18.00 Credits
Washington State University
May be repeated for credit. S, F grading.
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Mktg 600 - Special Projects or Independent Study
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Mktg 702: Master's Special Problems, Directed Study, and/or Examination
1.00 - 18.00 Credits
Washington State University
May be repeated for credit. S, F grading.
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Mktg 702 - Master's Special Problems, Directed Study, and/or Examination
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