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Mktg 478: [M] Sales Management
3.00 Credits
Washington State University
Prereq Mktg 360. The role of selling in the marketing mix; problems in planning, organizing, evaluating and controlling the sales force.
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Mktg 480: Business to Business Marketing
3.00 Credits
Washington State University
Prereq Mktg 360. Case and project-based course exploring business-to-business marketing in traditional and electronic environments.
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Mktg 487: Independent Research
3.00 Credits
Washington State University
Prereq Mktg 368, 457. Independent research project with faculty member including problem statement, literature review, hypotheses, data collection, and reporting of results.
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Mktg 487 - Independent Research
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Mktg 490: [M] Entrepreneurship
3.00 Credits
Washington State University
Prereq Mktg 360. Concepts, issues, and techniques of new venture creation and entrepreneurship.
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Mktg 490 - [M] Entrepreneurship
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Mktg 495: [M] Marketing Management
3.00 Credits
Washington State University
Prereq Mktg 360; senior class standing. Analysis of marketing policy; approaches to solutions of marketing problems.
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Mktg 495 - [M] Marketing Management
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Mktg 496: Special Topics
1.00 - 3.00 Credits
Washington State University
May be repeated for credit; cumulative maximum 6 hours. Prereq Mktg 360. May be repeated for credit; cumulative maximum 6 hours.
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Mktg 498: Marketing Internship
2.00 - 15.00 Credits
Washington State University
May be repeated for credit; cumulative maximum 15 hours. Prereq Mktg 360. Cooperative educational internship with a business, government or nonprofit organization. S, F grading.
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Mktg 499: Special Problems
1.00 - 4.00 Credits
Washington State University
May be repeated for credit. Prereq Mktg 360. S, F grading.
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Mktg 505: Survey of Marketing
3.00 Credits
Washington State University
Prereq enrollment in the MBA program. Marketing management; relevance of marketing to company profitability and consumer satisfaction; decision regarding price, product, promotion, and distribution.
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Mktg 505 - Survey of Marketing
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Mktg 506: Marketing Management and Administrative Policy
3.00 Credits
Washington State University
Prereq enrollment in the MBA program. Marketing management and administrative policies as they relate to concepts, strategies, and decision making.
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Mktg 506 - Marketing Management and Administrative Policy
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