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MIS 800: Doctoral Research, Dissertation, and/or Examination
1.00 - 18.00 Credits
Washington State University
May be repeated for credit. S, F grading.
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MIS 800 - Doctoral Research, Dissertation, and/or Examination
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Mktg 360: Marketing
3.00 Credits
Washington State University
Functions, methods, and middlemen used in marketing the principal types of goods; price policies, cost of marketing; government regulation. Credit not allowed for MgtOp 101 if credit already earned in Mktg 360.
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Mktg 360 - Marketing
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Mktg 368: Marketing Research
3.00 Credits
Washington State University
Prereq MgtOp S 215; Mktg 360. Survey and experimental methods as they relate to marketing research.
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Mktg 379: Professional Sales
3.00 Credits
Washington State University
Theory and principles of professional sales with special attention to the business-to-business market.
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Mktg 379 - Professional Sales
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Mktg 407: Buyer Behavior
3.00 Credits
Washington State University
Prereq Mktg 360. The investigation of social-psychological phenomena affecting buyer behavior and decision processes; learning theory and communication.
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Mktg 407 - Buyer Behavior
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Mktg 450: Internet Marketing
3.00 Credits
Washington State University
Prereq Mktg 360. Case and project-based course exploring marketing's role in the Internet and electronic commerce.
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Mktg 461: [M] Product Policy and Pricing
3.00 Credits
Washington State University
Prereq Mktg 360. Design development, introduction of new products, managing stable products, optimal pricing of products and product lines.
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Mktg 461 - [M] Product Policy and Pricing
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Mktg 468: Public Policy and Marketing
3.00 Credits
Washington State University
Prereq Mktg 360. Productivity and efficiency in marketing; government regulation of marketing structure and of marketing policies and practices; consumer protection and welfare.
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Mktg 468 - Public Policy and Marketing
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Mktg 470: Retail Management
3.00 Credits
Washington State University
Prereq Mktg 360. Retailing system; organization, merchandising models, pricing, promotion, location, and control procedures; management decision processes.
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Mktg 470 - Retail Management
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Mktg 477: Promotion Management
3.00 Credits
Washington State University
Prereq Mktg 360. Text and case approach to integrating promotion into the marketing plan; methods, organization, communications, media selection, and campaigns.
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