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Course Criteria
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1.00 - 3.00 Credits
Graduate credit awarded for professional learning acquired through noncredit courses, structured, noncredit professional development programs, and professional work experiences.
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3.00 Credits
Special intensive study in Washington, D.C., for one week during the summer. Principle topics are policy development in the executive branch, government regulation, Congress (interest groups) lobbying, and domestic and international economic policy issues. Open to graduate students. Special application forms available in the M.B.A. office. Prerequisite: Completion of M.B.A. background equivalents.
Prerequisite:
Prerequisite: Completion of M.B.A. background equivalents.
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1.00 - 3.00 Credits
Independent research in the student's area of interest, supervised by a member of the Seidman College of Business faculty and culminating in a written and oral report. Written permission of supervising faculty required.
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3.00 Credits
This course familiarizes students with the technologies currently used in the public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and website developers. Students learn technology terminology and gain hands-on experience with a variety of technical software and equipment. Offered fall and winter semesters.
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3.00 Credits
This course presents the basic techniques for finding, collecting, evaluating, and using primary data and secondary information relevant to solving communication problems. Explores library resources, search engines, government and commercial websites, corporate documents, and databases. Includes citation formats and presentation methods. Offered fall and winter semesters.
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3.00 Credits
Presents the basics of advertising, including its socioeconomic role, the function and operation of advertising departments and agencies, the creative process, and media characteristics. Does not count as credit toward the advertising and public relations major or minor. Offered fall and winter semesters. Prerequisite: Fulfillment of general education Foundations - Writing.
Prerequisite:
Prerequisite: Fulfillment of general education Foundations - Writing.
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3.00 Credits
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
Prerequisite:
Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
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3.00 Credits
Covers the basic principles of public relations (PR), its role in society, where public relations is practiced, and specific applications, including identifying publics, campaigns, and evaluation. Does not count as credit toward advertising and public relations major or minor. Offered fall and winter semesters. Prerequisite: Fulfillment of general education Foundations - Writing.
Prerequisite:
Prerequisite: Fulfillment of general education Foundations - Writing.
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3.00 Credits
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
Prerequisite:
Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
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3.00 Credits
Deals with the promotion and sponsorship of sports and the active lifestyle industry, including corporate motivation and involvement. Studies the effect of media on sports through critical analysis. Emphasis is placed on defining and applying communication theory, concepts, and strategies. Offered fall and winter semesters. Prerequisite: Junior standing.
Prerequisite:
Prerequisite: Junior standing.
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