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Course Criteria
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1.00 - 3.00 Credits
Independent research in the student's area of interest, supervised by a Seidman faculty and culminating in a written and oral report. Written permission of supervising faculty required.
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3.00 Credits
This microbiology course will synthesize the materials students have learned from the microbiology core and cognate courses and enable them to write and present professionally styled communications to an audience of their peers and to instructors. Offered fall and winter semesters. Prerequisites: Senior standing and one of the following pairings: BMS 312 and BMS 313; or BMS 412 and BMS 413; or BMS 422 and BMS 423.
Prerequisite:
Prerequisites: Senior standing and one of the following pairings: BMS 312 and BMS 313; or BMS 412 and BMS 413; or BMS 422 and BMS 423.
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3.00 Credits
Readings, lectures, and/or discussions in specific topics not normally covered by other courses in the program.
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3.00 Credits
Introduction to marketing for the non-business major. Discusses activities, institutions, and processes involved in marketing products and services across various contexts. Highlights marketing's role in society and in individuals' lives. Bachelor of Business Administration (B.B.A.) degree-seeking students will not be given credit toward degree completion for this course. Offered every semester.
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3.00 Credits
An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally. Offered every semester. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
An overall view of some of the basic perspectives of consumer motivation and behavior. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects. Offered fall and winter semesters. Prerequisites: MKT 350, STA 215, and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350, STA 215, and admitted to Seidman College of Business or by permit.
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3.00 Credits
This course develops an understanding and appreciation of the negotiation process. Definitions, concepts, strategies, and practical tactics encompassed in marketing negotiation are examined in circumstances involving pricing, products, distribution, promotion, and packaging. The course includes face-to-face negotiation projects. Offered fall and winter semesters. Prerequisite: Admission to Seidman College of Business or with permission.
Prerequisite:
Prerequisite: Admission to Seidman College of Business or with permission.
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3.00 Credits
An integrated study of supply chain and distribution channels and their institutions in the global marketplace. Topics include an introduction to the supply chains, system design, advantages and disadvantages of various channel institution types, and the functional dimensions of supply chain and distribution management. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
Studies global trade management and logistics issues. Trade management issues will focus on documentation requirements, customs administration, and security issues. International logistics topics will include system design, intermediaries, legal, customer service, transportation, warehousing, and inventory. The course also deals with logistics operations within selected foreign markets. Offered fall semester. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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