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  • 5.00 Credits

    This course presents the techniques of script writing for radio, television, and Internet purposes. Students write a variety of scripts according to appropriate formats, emphasizing production language, writing styles, audiovisual elements, target audiences, thematic conceptualization, storyboards, and research.
  • 5.00 Credits

    Media consumption and its effects are very much cognitive phenomena. This course surveys current discussions and evidence about the psychological significance of media. The emphasis will be on content genres, e.g., entertainment and advertising, in particular. Controversial issues covered include media portrayals of groups, advertising techniques, and sexual and violent content. Due to the large amount of media time devoted to watching television in the U.S. and the relatively greater amount of research on this medium, TV is the major, although not exclusive, focus in this course.
  • 5.00 Credits

    This course introduces students to contemporary legal and ethical issues in mass media. The nature and implications of media law and ethics as they affect mass media and society, as well as communications practitioners, will be examined through readings, discussions, quizzes and case studies that explore such issues as privacy, plagiarism, conflicts of interest, and reporting and advertising practices.
  • 5.00 Credits

    This course takes a critical look at the roles, practices and production of mass media in society. Students will examine the social, political, cultural, economic and educational impacts of mass media on modern life. Media criticism involves learning to use tools to make your own analysis of the media, including the production and distribution of media, the contexts of production and the stylistic elements of media texts. These tools, often called perspectives, include semiotic theory, ideological theory, psychoanalytic theory and sociological theory, Other perspectives that can be helpful in interpreting media are ethics theory, feminist theory, aesthetic theory and literacy theory.
  • 5.00 Credits

    This course investigates the development of ethical public relations practices in an increasingly information-overloaded environment. Students will research a "client" organization's missioand goals, and the diverse cultures of its internal and external publics. From this analysis, they will produce fundamental public relations products, such as strategic and crisis management plans, as well as materials for promotional, informational, and fundraising purposes. Mass media will be explored as both venues and publics. Students will be prompted to use critical thinking analysis, personal and organizational ethics, and flexibility to extrapolate processes and products that can be generalized to other organizations.
  • 5.00 Credits

    Culture occurs through communication. Communication is cultural. "Intercultural Communication" focuses on how culture shapes communication behavior and expectations, as well as how communication is the way in which we understand our world and express ourselves culturally. Globalization, diversity, and multicultural initiatives are central to our work, our lives, and our communities today. This course aims to increase our knowledge and sensitivities to various cultures, their beliefs, and their ways of life, as well as to be aware of how our own cultural upbringings and experiences contributes to how we communication across culture.
  • 5.00 Credits

    The need to persuade drives the first attempts to communicate - soon after babies can focus they vigorously try to get their needs met and, as humans grow, they continue to use persuasion to fulfill their needs and desires. This class will focus on the myriad ways of human persuasion. Persuasion is a technique used in interpersonal communication, written and verbal communication, nonverbal communication, political communication and all forms of media. This class will focus on analyzing, creating and discussing the process and use of persuasion in all its forms.
  • 5.00 Credits

    Journalism is an exciting, demanding career. This course will examine journalism as an art, a craft and an occupation by looking at the evolution of American journalism, as well as the state of contemporary practices in print, broadcast and online. A more specialized and advanced course than COM 317, COM 450 will afford students the opportunity to practice journalistic reporting and writing, will give them the chance to consider journalism ethics and history, and also will provide practical writing experience. This course will help prepare students for writing for a wide range of publications and audiences. Students will learn intermediate and advanced techniques of media writing, especially for print. They will continue to hone editing and revision skills learned in COM317 and other courses.
  • 5.00 Credits

    COM 495 is the final course in the Mass Communications and Journalism program. It offers students the opportunity to synthesize the concepts presented in previous coursework and to envision a different media future. Through critical analysis of current arguments in communications and through individual projects, students will demonstrate the knowledge and skills they have acquired. Required: Completion of all other courses in the program.
  • 5.00 Credits

    The student will propose and complete a culminating communications project in the student's chosen specialty. The student will construct a proposal that meets the following criteria: the project can be completed in one quarter; a supervisor at the communication project's site is willing to provide guidance and evaluation; and the project enables the student to incorporate knowledge gained in studies in real-world experience. The student will conduct the project, compile a portfolio that can be used for future employment opportunities, and prepare a reflection paper that will synthesize the academic experience with the practical work experience and evaluate the challenges, ethical issues, learning process, and achievement of objectives associated with the project. This course is graded Pass/No Pass.
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