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Course Criteria
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3.00 Credits
Description: Integration of sales force into the total marketing program of the firm; emphasizes organization, coordination, recruiting, training and incentives; develops methods for analyzing market demand and evaluation of sales force performance. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: This course takes a strong industry focus to the study of sports marketing. Work examines the range of promotional strategies and tactics used by different leagues/sport businesses to attract and retain sports fans. Additional topics include the nature of effective sports sponsorship campaigns. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: Marketing functions involved in doing business overseas, environmental conditions affecting overseas trade and problems of securing employment overseas. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: The capstone course for the marketing specialty. Uses case analysis and other techniques to develop marketing decision skills and policy determination abilities. Prerequisites & Notes: Prerequisites, MKT 360 or MKT 362. Also must take MKT 367, MKT 369, plus two marketing electives. Senior standing plus admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: State-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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1.00 Credits
Description: Introduces students to issues and competencies that are central to a commissioned officer's responsibilities. Establishes framework for understanding officership, leadership, and Army values followed and "life skills" such as physical fitness and time managementCredits: (1) Repeatable for Credit No Grading Basis GRD Notes: Open to all students. Formerly MLS 101
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2.00 Credits
Description: Establishes foundation of basic fundamentals such as problem solving, communications, briefings, effective writing, goal setting, techniques for improving listening and speaking skills, and an introduction to counseling. Credits: (2) Repeatable for Credit No Grading Basis GRD Notes: Open to all students. Formerly MLS 103
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2.00 Credits
Description: Studies in problem solving, communications, effective writing, goal setting, techniques of listening, advanced speaking skills and professional counseling. Credits: (2) Repeatable for Credit No Grading Basis GRD Notes: Open to all students. Formerly MLS 104
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2.00 Credits
Description: Students identify successful leadership characteristics through personal experience and observation of others during hands-on team building exercises. Explores persuasion techniques and the continuum of guidance to determine leadership styles. Credits: (2) Repeatable for Credit No Grading Basis GRD Notes: Open to all students. Formerly MLS 205
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2.00 Credits
Description: Examines how to build successful teams, various methods for influencing action, effective communication in setting and achieving goals, the importance of timing the decision, creativity in the problem solving process, and obtaining team buy-in through immediate feedback. Credits: (2) Repeatable for Credit No Grading Basis GRD Notes: Open to all students. Formerly MLS 210
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