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Course Criteria
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3.00 Credits
Description: E-Business concepts, E-Business metrics, models and strategies. E-Business information systems development process and technologies for improving business efficiency. Prerequisites & Notes: Prerequisite, MIS 386 or permission of the instructor. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: Methods for planning, analysis and design of information systems in business; systems development tools; modeling; business process redesign; business applications development. Prerequisites & Notes: Prerequisite MIS 386. Credits: (5) Repeatable for Credit No Grading Basis GRD Notes: Formerly MIS 387, MS 387, OMIS 387 and BUS 387. Students may not receive credit for more than one.
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3.00 Credits
Description: Systems implementation and maintenance. Emerging technologies for increasing efficiency in business. Creating enterprise computer applications for effective business decision-making. Prerequisites & Notes: Prerequisites, MIS 420 and MIS 445. Credits: (5) Repeatable for Credit No Grading Basis GRD
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4.00 Credits
Description: An introduction to the field of advertising and its fit into society including integrated marketing communication, consumer behavior, segmentation and target marketing, application of advertising research, creative and media strategy, copy, layout, production, budgeting, agency organization, and international and local advertising. Credits: (4) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: Principles of marketing class for non-business majors. Explores the function and processes of marketing, introducing students to the fundamental marketing concepts. Prerequisites & Notes: Prerequisite, only available for non-business majors. Students may not receive credit for both MKT 360 and MKT 362. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: Introduction to the principles of marketing, creating, communicating and delivering superior customer value, choosing target markets, managing customer relations. Prerequisites & Notes: Prerequisite, admission to the major. Student may not receive credit for both MKT360 and MKT 362. Credits: (5) Consent No Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: An introduction to analysis of the consumer as a basis for marketing decisions. The analysis concerns who buys what, how the consumer uses the product, the significance of the product to the consumer, and the buying process. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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3.00 Credits
Description: Application of research to economic and business problems; tools of research design; planning investigations; gathering, organizing, and interpreting data; and presentation of findings. (Not open to students with credit in ECON 426.) Prerequisites & Notes: Prerequisites, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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1.00 - 6.00 Credits
Credits: (1-6)
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3.00 Credits
Description: Communication problems of marketing goods and services to consumers and industrial buyers; advertising management, personal selling, and sales promotion; analysis for the promotion mix; and public interest in marketing communication. Prerequisites & Notes: Prerequisite, MKT 360 or MKT 362 and admission to the major or permission. Credits: (5) Repeatable for Credit No Grading Basis GRD
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