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Course Criteria
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3.00 Credits
The course covers the concepts and techniques of marketing research with special emphasis on sampling methods, interviews, statistical analysis of data and their implications. Methods of developing and evaluating research design for actual problems, collection of the information, and its analysis are stressed. Prerequisite: MKTG 300, ISDS 260
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3.00 Credits
This course places emphasis on planning, budgeting, research, media selection, and preparation of advertising messages. The evaluation of advertising from an economic and social viewpoint by clients and agencies is emphasized. Prerequisite: MKTG 300
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3.00 Credits
Consumer behavior is a comprehensive study of the relevant psychological, sociological, and anthropological variables that shape consumer attitude, behavior, motivation, and characteristics. Throughout the course, students should consider the issue of why consumers behave as they do in the market. Prerequisite: MKTG 300
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3.00 Credits
This course is designed to integrate the marketing concepts learned in marketing-related courses taught over the student's matriculation, and to encourage the pursuit of further research and in-depth study in the specialized field of his/her choice. Special emphasis is placed on strategic thinking through the use of lectures, classroom presentations, class discussions, projects, and "field" studies of managerial issues. The course will assist the student in comprehending and incorporating the basic tenets of the discipline as he/she makes the transition from academic life to the working world and faces new perspectives of a changing and challenging worldPrerequisite: MKTG 300
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3.00 Credits
The student will focus on the principles, issues, and problems of international marketing among the nations of the world. Marketing systems in all stages of development and various approaches to marketing problems by other nations will be addressed. Prerequisite: MKTG 300
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3.00 Credits
This course deals with management of inbound logistics activities including purchasing, transportation, storage and warehouse control, for either a manufacturing firm or any of the channel members in a distribution system. Procurement, pricing, sourcing, leasing versus purchasing and materials management tools will be emphasized. Prerequisite: MKTG 300 or MGMT 300
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3.00 Credits
This course provides a basic knowledge of the modes, characteristics, and roles of the transportation system in the United States. The course will highlight the system network and transportation service for performing the movement function of various firms. Emphasis is placed on how the role of transportation and its complexities are strategically integrated into the marketing program. Prerequisite: MKTG 306
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3.00 Credits
This course provides an in-depth coverage of the basic concepts of retailing, including retail institutions, the retail environment, consumer buying behavior, retail strategy, retail organization and information systems, store location, planning merchandise management, buying merchandise, pricing, promotion, store management, customer service, retail selling, fashion retailing, and the retailing of services. Special emphasis is given to the strategic and managerial functions involved with this area of marketing. Prerequisite: MKTG 300
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3.00 Credits
The course provides an in-depth overview of logistics management to include the study and analysis of integrated logistical systems, policy planning, and overall management relating to the complexities of distribution, transportation issues, consumption, redistribution and marketing. Prerequisite: MKTG 306
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3.00 Credits
This course provides an examination of the concepts, strategies and applications involved in direct marketing, including mail order and direct response advertising. Measurability, accountability, lists, data and the integration of direct marketing programs into total marketing efforts and overall organizational goals and functions will be emphasized. Prerequisite: MKTG 300 A study of scientific methods of salesmanship, analysis of prospects, knowledge of merchandise and its use, needs and benefits concepts, selling steps, selection and training of salespersons, theories and techniques of sales and recognition of individual value. Also covered will be the management of the selling functions, including staffing, planning, evaluation, and control. Prerequisite: MKTG 300
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