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Course Criteria
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3.00 Credits
Tax Factors in Business Decisions
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3.00 Credits
Federal Taxation I
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3.00 Credits
Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. (IR) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. (Y) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
This course is designed to offer students important perspectives of Marketing Management for Entertainment Services. Entertainment services, encompassing motion pictures, television,broadcasting, publishing, music, sports, tourism, Internet, gaming, performing arts, and theme parks, are rapidly growing and taking a center stage in today's service-driven economy. As the leading U.S. export category, they generate $500 billion worldwide. Entertainment services share several unique features, such as highly uncertain demand, short lifecycles, experiential nature, and sequential distribution. These features require in-depth understanding of the unique challenges and opportunities in managing their new product introductions, pricing, media planning and promotion, and distribution. This course will merge real-world knowledge of how various entertainment services operate, conceptual framework of marketing strategies, and hands-on analytical tools that aid practical decision making. The course is suitable for students who intend to pursue a career in the media, entertainment, or more generally, service industries; and for those who simply wish to gain a better understanding of marketing management for entertainment service industries in general. (F) Credits: 3
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3.00 Credits
Introduces students to the subject of negotiation by exposing them to various activities of negotiations such as: general tactics, preparation, promoting relationships, managing tension, creating and claiming value, and closing a negotiation. Case studies, supplemented by readings, will be used liberally and role-play from time to time will be used to demonstrate actual negotiating situations, simple, complex, and spontaneous.?(S) Credits: 3
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3.00 Credits
Seminar on issues currently drawing attention in the marketing literature and business community that affect marketing management.
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3.00 Credits
This is a course designed to give the student a working knowledge of Advertising. The course is targeted to students who want to understand the inter-workings of an Advertising Agency but do not want to pursue Advertising as a career. It will develop the tools of advertising to sell goods and services as well as brand and image. Students will be expected to gain knowledge of the issues facing the advertising agency and clients of today. The course will slant toward the advertising agency side of the agency/client partnership. The topic of creativity will be discussed; however students will not be required to design final ads or write final copy in any other than an occasional assignment to conceptually highlight and describe the direction of their ideas. Emphasis will be on the understanding of the business of Advertising and planning the advertising? campaign. The overriding theme will be to demonstrate how Advertising fits into integrated Marketing Communications. (S) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
Examines how firms can employ predictive analytics and customer insights to 1) acquire more profitable customers, 2) provide customers with innovative goods and satisfactory service experiences, and 3) effectively manage customer relationships. The course examines market strategies for using customer equity management to maximize the return on marketing expenditures and to enhance revenue performance and customer perceptions of service quality. (S) Prerequisites & Notes Prerequisite: Fourth-year Commerce standing or instructor permission. Credits: 3
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1.00 - 4.00 Credits
This course provides the opportunity to offer new topics in the subject of Commerce.
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