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Course Criteria
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3.00 Credits
Focuses on managing the information resources of an organization with a special emphasis on applications to marketing. Teaches students how to analyze the database environment of business enterprises, develop data modeling techniques, design databases to rigorous standards of independence and integrity, explore relational data models, and build databases and application programs using contemporary database management software.
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3.00 Credits
Information technology is an essential ingredient for success in the fast-paced financial industry. Comm 423 aims at giving you a competitive advantage in your next IT, Finance or Accounting job by helping you understand and experience the role and potential of technology in finance. By the end of the class, you will be able to tell an exciting story about how you and your team developed a financial system to trade securities and used it to participate in the yearly McIntire Hedge Tournament. You will be able to discuss how you used IT to manage a $50 mil portfolio in turbulent financial markets, the financial strategies that you chose to hedge your risks, and the challenges and the victories of managing a fairly complex IT project. (Y) Prerequisites & Notes Prerequisite: Fourth year Commerce standing or instructor permission. Credits: 3
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3.00 Credits
Information technology is an essential ingredient for success in the fast-paced financial industry. Comm 423 aims at giving you a competitive advantage in your next IT, Finance or Accounting job by helping you understand and experience the role and potential of technology in finance. By the end of the class, you will be able to tell an exciting story about how you and your team developed a financial system to trade securities and used it to participate in the yearly McIntire Hedge Tournament. You will be able to discuss how you used IT to manage a $50 mil portfolio in turbulent financial markets, the financial strategies that you chose to hedge your risks, and the challenges and the victories of managing a fairly complex IT project.
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3.00 Credits
This course provides a comprehensive presentation of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce initiatives. The primary objective is to familiarize students with the current literature related to e-commerce including networking basics, infrastructure architectures, security, front-end/back-end integration, development tools, emerging business models, marketing tactics, online investing, and designing interactive Web sites to enhance usability.
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3.00 Credits
This course provides an understanding of the knowledge and skills that are required to leverage technological innovations to generate and sustain business growth. The particular emphasis is on the management of information technology. The course examines the nature and evolution of technological innovation, the assessment of emerging technologies, the valuation of technological innovation and ways to structure and organize firms to take advantage of new and emerging technologies.
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3.00 Credits
Provides a comprehensive application of the concepts, methodologies, procedures, and tools necessary for building information systems. Approaches and techniques for system design, integration and implementation are emphasized through case study. Students gain hands-on experience with developing technologies used throughout the systems development cycle in a real world project setting.
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3.00 Credits
Focuses on understanding the strategic value of networks and data communications technologies for organizations. Introduces contemporary technologies and methodologies used in the development and administration of computer-based networks including the Internet.
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3.00 Credits
Presents the opportunity to either examine new and emerging IT concepts and techniques, or study a particular IT area in greater depth than is covered in other courses.
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3.00 Credits
Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines.
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3.00 Credits
Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered.
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