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COMM 3141: Strategic Cost Management
2.00 Credits
University of Virginia-Main Campus
This course provides an overview of accounting for business decisions from a strategic and organizational perspective. It introduces a broad overview of cost behaviors, budgeting and performance evaluation, and considers management accounting in a changing environment. This course provides a foundation for financial decision-making and analysis topics covered in future courses.
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COMM 3310: Fundamentals of Marketing
3.00 Credits
University of Virginia-Main Campus
Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing.
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COMM 3315: Fundamentals of Marketing - Non Commerce
3.00 Credits
University of Virginia-Main Campus
Studies business and behavioral activities involved in marketing goods and services. Examines marketing activities from the planning to the consumption stage. Emphasizes understanding client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing.
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COMM 3330: Marketing Research Techniques
3.00 Credits
University of Virginia-Main Campus
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis.
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COMM 3410: Commercial Law I
3.00 Credits
University of Virginia-Main Campus
Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.
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COMM 3420: Commercial Law II
3.00 Credits
University of Virginia-Main Campus
Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper.
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COMM 351: Fundamentals of Marketing
3.00 Credits
University of Virginia-Main Campus
Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. (IR) Prerequisites & Notes Prerequisite: ECON 201, 202. Credits: 3
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COMM 351N: Fundamentals of Marketing-Non Commerce
3.00 Credits
University of Virginia-Main Campus
Studies business and behavioral activities involved in marketing goods and services. Examines marketing activities from the planning to the consumption stage. Emphasizes understanding client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. (Y, SS) Prerequisites & Notes Prerequisite: ECON 201, 202 and Non-Commerce students. Credits: 3
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COMM 353: Marketing Research Techniques
3.00 Credits
University of Virginia-Main Campus
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. (Y) Prerequisites & Notes Prerequisite: Second-semester, third-year Commerce standing or permission of instructor. Credits: 3
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COMM 3600: Principles and Practice in Arts Administration
3.00 Credits
University of Virginia-Main Campus
Principles and Practice in Arts Administration
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