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Course Criteria
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3.00 Credits
A Commerce course designed for students without previous business courses. It introduces basic, useful, and useable concepts that under gird American business practice. Basic theory and skills in the areas of strategy, finance, accounting, and marketing will be covered. Lecture and case study approach will allow students to hone critical thinking, problem solving and analytical skills while addressing emergent issues in business practice. Students will be exposed to Microsoft Excel and Access as tools to structure and solve business problems. Specific topics include defining the business model, understanding financial statements, formulating a marketing strategy, and analyzing consumer behavior. The goal of this course is to provide useful tools for students interested in business and to provide a platform for subsequent commerce coursework.
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1.00 Credits
Business Skills in Today’s Workplace
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3.00 Credits
An introduction to the language of business for all University students. Initially, the focus is on the accounting system, which measures, classifies, and reports economic data. Financial statements are studied in depth to gain an understanding of their underlying assumptions, limitations, and the relationships between financial elements. Students then explore how the enterprise raises capital and invests it; accounting for key operating areas such as inventory, accounts receivable, and investments are studied in depth. Finally, parent-subsidiary relationships and consolidated financial statements are explored. (S, SS) Credits: 3
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3.00 Credits
A continuation of COMM 201 that examines accounting's problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions. (S, SS) Prerequisites & Notes Prerequisite: COMM 201. Credits: 3
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3.00 Credits
This course for 2nd year students examines leadership from different disciplinary perspectives, including commerce and a variety of liberal arts disciplines. The course will include guest speakers from different departments in the College and the Commerce School, and several outside speakers from the private and public sectors. Topics include, but are not limited to: civic responsibility; social activism; historical perspectives; transformational leadership; followership; problem solving and decision making; cultural factors; personal factors; power and influence; visionary leadership; ethics; and Presidential leadership. Throughout, three questions pertain: 1) Where are the opportunities for leadership? 2) How do leaders think? and 3) What do the best leaders do? This course serves as a stand-alone course and also as a prerequisite to advanced leadership courses. Students interested in taking the leadership curriculum-another three-hour course in the third year, followed by a six-hour, field-based independent study in a leadership role, will submit an application later in the semester. The course is cross-listed as Comm 260 and Soc 260. The course is not a prerequisite for the Commerce School, and does not fulfill any Comm School requirements.
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3.00 Credits
A survey of contemporary wealth-enhancing strategies, such as best borrowing practices; investment alternatives for short-, medium- and long-term goals; and tax and timing considerations required in the general design of an investment portfolio throughout the individual’s life cycle. Guidelines are reviewed for insurance coverage and best investment management of stocks, bonds, and mutual funds. Current tax-deferred savings opportunities, such as 401(k)s and IRAs, are explored.
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0.00 Credits
No course description available.
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4.00 Credits
Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain.
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4.00 Credits
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems.
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4.00 Credits
Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session.
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