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Course Criteria
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3.00 Credits
Three hours lecture/performance. Prerequisites: MSTD 130 and COMM 230, or permission of instructor. Emphasis on the development and application of critical thinking and argumentation techniques, including argument development, use of evidence, reasoning and argumentation strategies. In-class practice debates facilitate implementation of critical thinking strategies by students.
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3.00 Credits
Three hours lecture/performance. Prerequisites: MSTD 130 and COMM 230, or permission of instructor. Modifi cation of attitudes and behavior through purposeful oral communication. Techniques studied include generation of attention and interest, motivational devices, persuasive campaigns and development of credibility.
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3.00 Credits
Three hours lecture/participation. Prerequisites: MSTD 130 and COMM 230, or permission of instructor. Principles and methods of training clients in the improvement of communication skills in such areas as public speaking, group discussion and listening. Applied component of the course provides supervised consultation and tutoring experience. May be repeated once for undergraduate credit. Students who have previously received credit for SPCH 400 may receive only three hours of credit for COMM 406.
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3.00 Credits
Three hours lecture/discussion. Prerequisites: MSTD 130 and, COMM 230 and COMM 225, or permission of instructor. Case studies and typical public relations problems in industry, labor, education, government, social welfare and trade associations. Planning and preparation of communication materials for various media; applications of public relations techniques. Students who have previously received credit for SPCH 410 may not receive credit for COMM 408.
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3.00 Credits
Three hours lecture/discussion. Prerequisites: MSTD 130, COMM 230, COMM 225 and either COMM 235 or MSTD 104. Use of media to achieve motivation within various target audiences; theory and nature of materials emanating from a public relations department or counseling fi rm; practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.
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3.00 Credits
Three hours lecture/discussion. Prerequisites: MSTD 130 and COMM 230, or permission of instructor. Contemporary theories and practices of political communication. Examines the structure and function of political messages, the strategic dissemination of political messages and the effects of those messages on corporate, social, professional and cultural institutions.
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3.00 Credits
Three hours lecture/discussion. Prerequisite: MSTD 130 and COMM 230, or permission of instructor. This course focuses on the creation, consumption, and evaluation of public discourse. As such, its main concerns are the sources of messages, the audiences for messages, the contexts in which the messages are produced, the messages themselves, and the confl uence of all four to create a rhetorical reality.
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3.00 Credits
Three hours lecture/discussion/participation. Prerequisites: MSTD 130 and COMM 230, or permission of instructor. The study of internal and external communication training and consulting in business, education, government, and other professional environments. Instruction focuses on developing, proposing, conducting, and evaluating communication training and development programs.
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3.00 Credits
Three hours lecture/participation. Prerequisites: MSTD 130 and, COMM 230, or permission of instructor. This course is designed to provide for students' advanced preparation in business and professional communication skills. Emphasis is placed on practical experience in designing and implementing message strategies. Subjects covered include interviewing, formal informative and persuasive presentation by individuals and groups, written message construction, interpersonal communication in the workplace, giving and receiving criticism, and presentation of oneself in professional/ social settings.
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3.00 Credits
Three hours lecture/discussion. Prerequisite: MSTD 130 and COMM 230 and COMM 225, or permission of instructor. Focuses on the public relations theory, management concepts, information management, problem solving, and communication management that are central to individuals and organizations succeeding in the management of a crisis situation.
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