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SMAD 330: New Media Law
3.00 Credits
James Madison University
3 credits. Offered fall and spring. An in-depth investigation of business and legal aspects of new media production, publication and distribution. Examination of legal issues affecting the new media industry including: intellectual property laws, torts, contracts and licensing. Discussion of current policies and practices affecting new media development and review of pertinent legal reference materials. Prerequisites: Admission to the SMAD major and junior standing or permission of the instructor.
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SMAD 332: Print Communication Design
3.00 Credits
James Madison University
3 credits. Offered fall and spring. An introduction to the theories and methods of design for print communication. Students will learn various techniques needed to produce the design materials that go into print publications. Prerequisite: SMAD 201 or permission of the instructor.
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SMAD 332 - Print Communication Design
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SMAD 340: Advanced Screenplay Writing
3.00 Credits
James Madison University
3 credits. Offered fall or spring. Advanced study of the principles of screenplay writing for feature films and television movies. Emphasis is placed on the structure of the full-length narrative film. Prerequisite: SMAD 251; for non-majors: ENG 381; or permission of the instructor.
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SMAD 341: Web Communication
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of the design and development of the World Wide Web as a corporate communications tool. Emphasis on project planning and research, Web site design and management. Focus on the lexicon of the Web, the tools and techniques of e-commerce, and Web site promotion. Attention to research and Web communication management principles. Prerequisites: Corporate concentrators: SMAD 202 and SMAD 241, or permission of the instructor. Print Journalism concentrators: SMAD 202 and SMAD 210, or permission of the instructor.
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SMAD 356: Telecommunication Policy and Regulation
3.00 Credits
James Madison University
3 credits. Offered fall and spring. An overview of the regulatory issues encountered in the telecommunication industry. Emphasizes post 1982-FCC changes deregulating telephone, CATV and broadcast industries. Includes regulation of emerging services and technologies, First Amendment issues, ownership and distribution of new information forms, and limitations and uses of technology. Prerequisite: Junior standing or permission of the instructor.
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SMAD 370: Mass Communication Law
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Principles and case studies in communication law, constitutional guarantees, libel, privacy, contempt, copyright and governmental regulatory agencies. Emphasis on recent cases and their effects on mass communication. Prerequisites: Admission to the SMAD major and junior standing or permission of the instructor.
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SMAD 371: Narrative Media Studies
3.00 Credits
James Madison University
3 credits. Offered spring. Study of media theories that focus on the functions and effects of storytelling in cinema and television. Emphasis on how such theories explain the cultural impact and personal utility of narrative contents in everyday life. Consideration of critical methods and research techniques underpinning these diverse explanations of media influence. Prerequisite or corequisite: SMAD 301 or permission of the instructor.
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SMAD 372: Media History
3.00 Credits
James Madison University
3 credits. Offered spring. The study of the history of the media in relation to American politics and society. Emphasis on key periods in the development of journalism and the mass media and the role of the journalist in society. Prerequisites: Admission to the SMAD major and junior standing or permission of the instructor.
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SMAD 373: Media Analysis and Criticism
3.00 Credits
James Madison University
3 credits. Offered fall or spring. The study and practice of journalistic and scholarly criticism of the mass media. Emphasis on interpretive writing about television, film and popular music. Consideration of contemporary analytical methods for researching mass-mediated culture. Prerequisite: SMAD 301; for non-majors: admission to the interdisciplinary minor in creative writing; or permission of the instructor.
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SMAD 390: Directed Projects in Media Arts and Design
2.00 Credits
James Madison University
2 credits, repeatable to 4 credits. Offered fall and spring. Supervised projects related to the study of any of the communication media. Credit given for original individual or group programs beyond the school's usual co-curricular activities. A suitable completed project or report is required before credit can be awarded. Prerequisite: Permission of the school director.
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