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SMAD 225: Photojournalism
3.00 Credits
James Madison University
3 credits. Offered fall and spring. The study of visual information gathering for print media including photojournalism. Emphasis on photographic techniques and print media layout. Consideration of new visual technologies including the use of computers for electronic photo editing and design. Students must provide their own cameras. Prerequisite: Admission to the SMAD major and SMAD 201 or permission of the instructor.
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SMAD 231: Writing for New Media
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of the principles and practices of writing for new media platforms. Emphasis on the nature of interactivity, narrative design, and the relationship between text, image, sound and video. Attention to the development of new media presentations designed to inform, persuade and entertain. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 241: Corporate Media Writing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study and practice of the forms and techniques used in corporate media writing. Emphasis on writing and editing skills necessary for print, broadcast and Web-based media. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 250: Scriptwriting
3.00 Credits
James Madison University
3 credits. Offered fall and spring. The study of the principles and practices of writing scripts for commercial, non-commercial and corporate media applications. Emphasis on preparing dramatic and informational forms for broadcast or recording. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 251: Screenplay Writing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Introductory study of the principles and practices of screenwriting. Emphasis is placed on the basic narrative structures underlying cinematic story-telling and the development of a short film script. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 256: Principles of Advertising
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of the principles and practices of advertising, including the process, planning, production and placement of commercial messages. Students will learn of the social impact, creative strategy, consumer use, message production and media placement strategies of advertising. Students get practical experience applying an integrated communication strategy. Prerequisite: SMAD 202 or permission of the instructor.
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SMAD 295: Practicum in Media Arts and Design
1.00 Credits
James Madison University
1 credit, repeatable to 3 credits. Offered fall and spring. First year students and sophomores participating in co-curricular media activities may receive one hour of credit for fieldwork at The Breeze, WMRA-FM, the Madison Video Productions or other university-related media outlets. Students are limited to one practicum per semester. Application procedures will be available from the school prior to registration. Prerequisite: Permission of the instructor.
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SMAD 301: The Media Arts:Culture by Design
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of how mediated communication molds perception and influences cultural change. Emphasis on how language and imagery, sound and music are combined in current media to create meaning. Consideration of emerging media and their implications for cultural design. Prerequisite: SMAD 202 or permission of the instructor.
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SMAD 302: HD Video Production
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Principles and practices of video production and editing. Focus on production planning, visual composition, lighting, recording sound and sequencing of shots. Emphasis on single camera videography, and editing for broadcast, non-broadcast and multimedia applications. Prerequisite: SMAD 202 or permission of the instructor.
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SMAD 303: HD Post Production
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Principles and practices of high definition video editing. Focus on the technical, aesthetics, and strategies of editing, multi-layer compositing, and transcoding required for effective program output and multi-format distribution. Prerequisite: SMAD 302 or permission of the instructor.
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SMAD 303 - HD Post Production
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