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SCOM 467: Global Public Relations Seminar
3.00 Credits
James Madison University
3 credits. Advanced experimental learning approach combined with relevant theory and research provides students with an opportunity to enhance critical global communication knowledge and skills urgently required to meet this century's cultural, social, political and economic challenges. Students team with peers at universities worldwide in developing comprehensive strategic management programs. Prerequisite: Permission of instructor.
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SCOM 467 - Global Public Relations Seminar
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SCOM 470: Health Communication Campaigns
3.00 Credits
James Madison University
3 credits. The study of advanced theory and practice of communication in health-related fields. Consideration of topics relating to communication issues which affect communication interaction between health professionals and clients/patients. Emphasis on the use of communication in health communication campaigns. Prerequisite: SCOM 270 or permission of the instructor.
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SCOM 470 - Health Communication Campaigns
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SCOM 472: Media and Politics
3.00 Credits
James Madison University
3 credits. A study of the media's role in political campaigns, concentrating on past/present election, the media's role in covering political parties and coverage of the governing process. Discussion of electronic and print will occur. Topics to be examined include campaign videos, CSPAN, political ads, editorial cartoons, TV debates, convention coverage and radio talk show commentary.
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SCOM 472 - Media and Politics
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SCOM 490: Special Studies in Communication Studies
1.00 - 3.00 Credits
James Madison University
1-3 credits. An independent study for students to pursue individual research under the guidance of faculty. Limited to senior communication studies majors in good standing with permission of school director.
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SCOM 490 - Special Studies in Communication Studies
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SCOM 495: Internship in Communication Studies
3.00 - 6.00 Credits
James Madison University
3-6 credits, repeatable to 6 credits. Credit for the application of communication theory and skills in a directed, on-the-job learning experience. Open only to communication studies majors who meet specific criteria. Up to six credits may be applied as electives in the communication studies' major. Prerequisite: Permission of the school director.
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SCOM 495 - Internship in Communication Studies
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SCOM 499: Honors in Communication Studies
6.00 Credits
James Madison University
6 credits. Year course. Prerequisite: Permission of the school director.
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SCOM 499 - Honors in Communication Studies
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SMAD 201: Fundamental Skills in Media Arts and Design I
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of basic computer operating systems and the principles and practices of graphic production for digital and interactive media. Focus on tools and techniques used to create graphic content for diverse media delivery systems. Prerequisite: Admission to the SMAD major.
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SMAD 201 - Fundamental Skills in Media Arts and Design I
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SMAD 202: Fundamentals Skills in Media Arts and Design II
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of the aesthetic principles and practices of audio and video production for digital media. Focus on the technological requirements of producing audio and video for different delivery systems such as television, interactive CD/DVD and the Web. Prerequisite: Admission to the SMAD major. Prerequisite or corequisite: SMAD 201.
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SMAD 202 - Fundamentals Skills in Media Arts and Design II
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SMAD 210: News Writing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. The study of the fundamentals of news writing, including news gathering techniques and modern news style. Emphasis on day-to-day coverage of meetings, events and breaking news stories. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 220: News Editing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. The study of editorial functions in the modern newsroom. Consideration of problems in news judgment, news style and the laws of libel. Emphasis upon layout and headline writing. Prerequisite: Admission to the SMAD major or permission of the instructor.
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SMAD 220 - News Editing
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