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MKTG 420: Data Mining
3.00 Credits
James Madison University
3 credits. Examines database applications by which marketers can build a long-term, interactive relationship between their product/service and their customers. Study of the information-driven marketing process that enables marketers to develop, test, implement, measure and modify customized marketing programs and strategies. Prerequisites: COB 300 and MKTG 482.
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MKTG 430: Professional Selling
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Provides an understanding of many aspects of professional selling including preparing for selling, selling techniques and the role of selling in our society. Prerequisite: MKTG 380 or COB 300.
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MKTG 440: Retail Strategy and Buying
3.00 Credits
James Madison University
3 credits. Offered fall and spring. This course examines merchandising as a major element in the marketing of consumer goods. The student will learn the software tools and formulas for merchandishing strategy in a computer mediated environment and the basics of market centers and global sourcing. Prerequisite: COB 300 or MKTG 380 and MKTG 388.
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MKTG 450: Business Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. An analysis of the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion and development of business-to-business goods and services. Prerequisite: COB 300 or MKTG 380.
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MKTG 450 - Business Marketing
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MKTG 460: Global Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Examines marketing in international environments, including foreign entry, local marketing in individual countries and global or standardized marketing across many countries. Emphasis is placed on cultural, economic and strategic variables in deciding how to enter and compete in various markets. Prerequisite: COB 300 or MKTG 380.
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MKTG 470: Strategic Internet Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Studies the culture and demographics of the Internet and examines online business strategies. Students will learn the hardware and software tools necessary for Internet commerce, identify appropriate target segments, develop product opportunities, pricing structures and distribution channels over the Internet, and execute marketing strategy in computer mediated environments. Prerequisite: COB 300 or MKTG 380 and MKTG 384 or permission of instructor.
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MKTG 480: Product Development and Management
3.00 Credits
James Madison University
3 credits. Offered fall and spring. The process of developing new products will be developed and explored. The marketing tasks which are unique to this operation will be investigated. An understanding of the marketing management of products throughout their life cycles will complete the course. Prerequisite: COB 300 or MKTG 380 and MKTG 450.
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MKTG 480 - Product Development and Management
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MKTG 482: Database Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. This course focuses on the use of information technology and marketing metrics to increase marketing productivity. Students learn how to evaluate marketing strategies and performace using database queries and statistical analysis. Information technologies are applied in market segmentation and target marketing, lifetime value analysis, and RFM (recency, frequency and monetary value) analysis. Prerequisites: COB 300 or MKTG 380 and admission to the marketing major or minor.
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MKTG 482 - Database Marketing
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MKTG 485: Marketing Management
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Case studies are used to develop analytical and decision-making skills. Knowledge gained from previous course work is applied to actual circumstances faced by marketing managers in private, public, profit and not-for-profit organizations. Extensive preparation of case materials outside of class provides the basis for case presentations and discussion of case situations in class. Prerequisites: COB 300, MKTG 384, MKTG 385 and senior standing.
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MKTG 485 - Marketing Management
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MKTG 490: Special Studies in Marketing
1.00 - 3.00 Credits
James Madison University
1-3 credits. Offered fall and spring. Designed to give capable students in marketing an opportunity to complete independent study under faculty supervision. Prerequisites: GPA of 2.80, recommendation of the instructor and approval by the director prior to registration.
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MKTG 490 - Special Studies in Marketing
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