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MGT 495: Human Resources Internship
3.00 Credits
James Madison University
3 credits. Offered fall, summer and spring. Internship in the area of human resource management as a generalist or in a specific area. Prerequisites: Management major and senior standing (90 hours); minimum cumulative GPA of 2.800, recommendation of the instructor and written permission of the program director prior to registration.
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MGT 498: Special Topics in Management
3.00 Credits
James Madison University
3 credits for each course. Offered according to course availability. This course is designed to allow explorations of areas of current topical concern or to exploit special situations. Course content will vary. For current course content consult your adviser. Prerequisite: Permission of the instructor.
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MGT 499: Honors
6.00 Credits
James Madison University
6 credits. Offered fall and spring. Year course.
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MIED 311: Field Experience in Middle Education
2.00 Credits
James Madison University
2 credits. Students devote 60 clock hours to classroom activities that emphasize diverse learning needs in middle schools under university and public school supervision. Satisfactory performance in this course is required for continuing in teacher education. Corequisites: EDUC 310 and READ 312 for middle education students.
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MKTG 380: Principles of Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisites: Junior standing (56 hours) and a cumulative 2.0 grade point average in all courses taken at JMU.
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MKTG 384: Integrated Marketing Communications
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Integrated marketing communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. Students will be involved in creating, planning, implementing and evaluating client-oriented projects by developing an integrated marketing communication campaign. Prerequisites: COB 300 or MKTG 380 and admission to the marketing major or minor.
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MKTG 385: Buyer Behavior
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Deals with the behavioral science concepts of individual and group behavior of consumers and industrial buyers. Stresses the application of buyer behavior research to marketing management. Prerequisite: MKTG 380 or COB 300.
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MKTG 386: Services Marketing
3.00 Credits
James Madison University
3 credits. Offered once a year. Application of marketing principles to the services sector. The course focuses on review of customer demand for and assessment of services; the employee/customer interface; services operation management; review of the services marketing mix; and development of marketing plans for service organizations. Prerequisite: COB 300 or MKTG 380.
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MKTG 388: Retail Marketing
3.00 Credits
James Madison University
3 credits. Offered fall and spring. Study of the institutions of retailing, retailing research, selection of store location and layout, retail organizational structure, and merchandise planning and management. Retail store image, promotion, retail pricing, retail strategy and retail trends will be evaluated. Prerequisite: COB 300 or MKTG 380.
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MKTG 405: Survey Research
3.00 Credits
James Madison University
3 credits. This course covers the techniques and principles, skills and activities that are required to conduct an effective survey project. The course will cover survey planning, survey methods, sampling, survey instrument design, data collection and analysis, and survey reporting. Survey findings are linked to future marketing decision making. Prerequisites: COB 300, MKTG 385 and MKTG 482.
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