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Course Criteria
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3.00 Credits
Studies the culture and demographics of the Internet, on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week.
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3.00 Credits
Examines the social, ethical, and legal issues of electronic commerce. Teaches the factors that influence ethical and unethical marketing practices in eCommerce and the importance of ethical, legal, and socially responsible consumer behavior. Lecture 3 hours per week.
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3.00 Credits
Serves as a capstone course for marketing majors. Provides an integrated perspective of current issues and practices in marketing. Explores contemporary issues and practices in a highly participatory classroom environment. Lecture 3 hours per week.
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3.00 Credits
Provides instruction through active participation in an apparel trade market. Focuses on merchandise buying directly from manufacturers. Includes merchandise selection, terms negotiation, and arrangements for transporting merchandise, followed by storekeeping, inventory management, pricing and promotion of purchased materials. Prerequisite: MKT 227 or MKT 238. Lecture 1 hours. Laboratory 4 hours. Total 5 hours per week.
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3.00 Credits
Presents a review of arithmetic and elements of algebra. (Geometry and trigonometry are covered in MTH 104). Directs applications to specialty areas. Prerequisites: a placement recommendation for MTH 103 and one unit of high school mathematics or equivalent. Lecture 3 hours per week.
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3.00 Credits
Presents algebra through exponential and logarithmic functions, trigonometry, vectors, analytic geometry, and complex numbers. Prerequisites: a placement recommendation for MTH 115 and Algebra I, Geometry, and Algebra II, or equivalent. Lecture 3 hours per week.
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3.00 Credits
Covers concepts of numbers, fundamental operations with numbers, formulas and equations, measurement, and geometry, graphical analysis, binary numbers, Boolean and matrix algebra, linear programming, and elementary concepts of statistics. Emphasizes mathematical problem solving, use of technology, and the language of mathematics. Prerequisites: a placement recommendation for MTH 121 and one unit of high school mathematics or equivalent. (Intended for occupational/technical programs.) Lecture 3 hours per week.
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3.00 Credits
Presents scientific notation, precision and accuracy, decimals and percents, ratio and proportion, variation, simple equations, techniques of graphing, use of charts and tables, logarithms, and the metric system. Prerequisites: a placement recommendation for MTH 126 and one unit of high school mathematics or equivalent. Lecture 3 hours per week.
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3.00 Credits
Introduces the methods of statistics including sampling from normally distributed populations, estimation, regression, testing of hypotheses, point and interval estimation methods. Prerequisites: a placement recommendation for MTH 146 and Algebra I or equivalent. Lecture 3 hours per week.
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3.00 Credits
Presents the fundamentals of plane and solid geometry and introduces non- Euclidean geometries and current topics. Prerequisites: a placement recommendation for MTH 150 and Algebra I, Algebra II or equivalent. Lecture 3 hours per week.
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