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Course Criteria
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3.00 Credits
Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions. Prerequisite: MKT 100. Lecture 3 hours per week.
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3.00 Credits
Introduces students to the field of fashion design as it relates to the garment industry. Teaches basic techniques of fashion development and reviews contributions of major fashion designers. Lecture 3 hours per week.
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3.00 Credits
Describes techniques of presenting fashion through shows, fashion clinics, workshops, and written and oral fashion reports. Discusses the planning, directing, and producing of a professional fashion show. Lecture 3 hours per week.
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3.00 Credits
Compares the major considerations involved in the buying and merchandising of fashion products. Emphasizes the dynamics of fashion and consumer buying patterns and sources of buying information. Discusses fashion buying and inventory control in the merchandising cycle plus techniques used to develop fashion buying plans, model stocks, unit control, and inventory systems. Stresses selection policy and pricing for profit. Lecture 3 hours per week.
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3.00 Credits
Provides instruction through active participation in an apparel trade market. Focuses on merchandise buying directly from manufacturers. Includes merchandise selection, terms negotiation, and arrangements for transporting merchandise, followed by storekeeping, inventory management, pricing, and promotion of purchased materials. Prerequisite: MKT 227 or MKT 238. Lecture 1 hour. Laboratory 4 hours. Total 5 hours per week.
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3.00 Credits
Examines the role of customer service in achieving a firm's long-term goals; discusses the basic principles of effective customer service and explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection and training of customer service employees; motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program. Lecture 3 hours per week.
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3.00 Credits
Expands knowledge of marketing through case studies. Focuses on how marketing strategies are planned and utilized in the market place to accomplish the goals of the organization. Prerequisite: MKT 100. Lecture 3 hours per week.
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3.00 Credits
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying. Lecture 3 hours per week.
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3.00 Credits
Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international and domestic marketing strategies. Lecture 3 hours per week.
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3.00 Credits
Introduces students to the Internet, Internet marketing, and the World Wide Web. Discusses how to implement marketing programs strategically and tactically using online communications tools. Teaches e-marketing strategies; the conduct of competitive, demographic, and psychographic research; the assessment and management of organizational communication; how news cycles on the Internet differ from traditional media; and how the Internet affects how we live, consume, and work. Lecture 3 hours per week.
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