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Course Criteria
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3.00 Credits
Credits: 3 Analyzes historical and cultural attractions, including museums, canals, monuments, pilgrimage sites, military sites, and cultural and heritage landscapes. Covers presentation and interpretation, African-American and Native American heritage, management and operational considerations, and marketing. Prerequisites TOUR 200 and TOUR 220 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Focuses on communication processes and practices used by professionals to explain and interpret special characteristics of cultural and environmental resource sites for visitors. Discusses conceptual principles for planning interpretive programs, as well as techniques for analyzing and disseminating information and entertainment through various media. Examines delivery of interpretive messages across a variety of audiences, strategies for programming interpretive services, and the administration and evaluation of interpretive services at tourism, event, and recreation sites. Prerequisites PRLS 300, or PRLS 328, or TOUR 352 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control. Prerequisites TOUR 200, TOUR 220, PRLS 310, and PRLS 410 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Develops skills and competencies for the management of financial resources in tourism and events management enterprises. Students learn about business planning, feasibility assessment, investment analysis, and basic accounting and operational control, with special emphasis on application to this unique industry. Prerequisites TOUR 200, TOUR 220, PRLS 310, and PRLS 410 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Principles of planning and policy that apply to integrated and sustainable tourism development at the international, national, state, regional, local, and site scale. Considers government, industry, and community perspectives. Prerequisites PRLS 310 and TOUR 340 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Evolution, status, and management of tourism on federal, state, and municipal lands, including USDA Forest Service, Bureau of Land Management, National Park Service, and state forest jurisdictions. Emphasizes supply and demand, multiple-use issues, policy and management, funding, tourism impacts, jurisdictional coordination, and the role of adjacent private lands. Prerequisites PRLS 310 and TOUR 340 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Credits: 3 Analyzes meetings, incentives, conventions, and exhibitions with respect to business environment and structure, industry suppliers, site and facility selection, human resource management, legal and financial issues, marketing and promotion, and event organization. Prerequisites TOUR 200 and PRLS 310 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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1.00 Credits
Credits: 1 Capstone educational experience focuses on current issues in tourism and event management, and career development strategies. Prerequisites TOUR 241, HEAL 323, TOUR 340, TOUR 440, and PRLS 410 Notes Only for TOUR majors with senior status. Hours of Lecture or Seminar per week 1 Hours of Lab or Studio per week 0
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1.00 - 3.00 Credits
Credits: 1-3 Selected topics reflect interest in specialized area of tourism and events management. Announced in advance. Prerequisites 60 credits Hours of Lecture or Seminar per week 1-3 Hours of Lab or Studio per week 0
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12.00 Credits
Credits: 12 Supervised professional experience provides a continuous and structured opportunity to apply principles and skills developed in the classroom to the solution of practical problems in the tourism and events management industry. Provides a paid or voluntary full-time work experience in an approved tourism or event management setting for a minimum of 10 to 12 weeks. Includes meetings and assignments before and during the internship. Prerequisites Open to majors only. 90 credits, TOUR 241, HEAL 323, TOUR 340, TOUR 440, and PRLS 410 Notes Open only to majors. Hours of Lecture or Seminar per week 0 Hours of Lab or Studio per week 12 Grading PASS/FAIL
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