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Course Criteria
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3.00 Credits
Credits: 3 Study of concepts, theories, and principles underlying marketing research process. Focuses on development and evaluation of research designs for gathering marketing information. Prerequisites C or higher in OM 210 and MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall, Spring.
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3.00 Credits
Prerequisites: C or higher in MKTG 301, degree status. Multidisciplinary approach to international marketing from viewpoint of business management. Examines major marketing issues affecting companies operating in a global environment. Students achieve understanding of economic, political, and cultural differences among nations as they affect marketing opportunities and operations, and develop skills to identify and evaluate international marketing opportunities.
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3.00 Credits
Credits: 3 Develops understanding of benefits to commerce and society because of Internet-based commerce, escalating threats against Internet-based marketing initiatives, and protection of knowledge-based assets of firms. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall.
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3.00 Credits
Credits: 3 Emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of marketing process. Emphasizes case analysis. Prerequisites Senior standing; C or higher in MKTG 301, 312 and 351; degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall, Spring, Summer.
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3.00 Credits
Credits: 3 Examines the unique challenges of applying marketing principles and practices to not-for-profit groups such as human service and philanthropic organizations, museums, health and wellness advocates, educational institutions, industry associations and government. Emphasis on case studies, team work, and projects. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring.
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3.00 Credits
Credits: 3 In-depth treatment in seminar format of contemporary topics in marketing. Culminates in preparation of substantial paper and oral presentation. Prerequisites C or higher in MKTG 301, 9 credits of marketing, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring.
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1.00 - 3.00 Credits
Credits: 1-3 Primary research proposal in marketing area. Requires prior approval from instructor and associate dean for undergraduate programs. Prerequisites 90 credits (senior class standing) and a minimum of 24 credits of business courses, including principles of marketing, finance, and management. Hours of Lecture or Seminar per week 0 Hours of Lab or Studio per week 0 When Offered Fall, Spring, Summer.
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0.00 Credits
Credits: 0 Introduces leadership values and ethics; responsibilities of officership; the organization, customs, and traditions of the U.S. Army; time management; and physical well-being. Includes a laboratory in applied leadership, common military tasks, and physical fitness. Hours of Lecture or Seminar per week 2 Hours of Lab or Studio per week 2
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0.00 Credits
Credits: 0 Introduces leadership principles, dimensions, styles, and assessment, among other varied topics. Includes a laboratory in applied leadership, common military tasks, and physical fitness. Hours of Lecture or Seminar per week 2 Hours of Lab or Studio per week 2
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0.00 Credits
Credits: 0 Covers leadership skills, such as values and ethics. Also teaches how to influence, how to communicate, how and when to make decisions, how to engage in creative problem solving, and how to plan and organize. Includes a laboratory in applied leadership, common military tasks, and physical fitness. Prerequisites MLSC 100 and 101, or approval of professor of military science Hours of Lecture or Seminar per week 2 Hours of Lab or Studio per week 2
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