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  • MAM 602: Seminar in Arts Management

    3.00 Credits
    George Mason University

    Credits: 3 Develops tools and techniques necessary for successful pursuit of a management career in visual and performing arts. Introduces wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Students gain understanding of organizational structures and functions of arts organizations, as well as a theoretical model for general management and practical tools. Prerequisites Admission to graduate program in CVPA or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 603: Arts in Society

    3.00 Credits
    George Mason University

    Credits: 3 Examines role of visual and performing arts as social and cultural institutions, with emphasis on historic traditions and trends that have most directly influenced contemporary American practice. Consideration is given to the essential functions of art in society in an effort to address questions: Why do we require art at all What constitutes good or bad art What is the value of art What encouragements or impediments does our society offer to the creative artist or arts institution How do the various forms differ in their traditions, philosophical underpinnings, and current manifestations How can arts managers participate in the cultural conversation to the benefit of art forms, artists, and the institutions they serve Prerequisites Admission to a master's program in CVPA or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 604: Public Relations and Marketing Strategies for the Arts

    3.00 Credits
    George Mason University

    Credits: 3 Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Designed as fundamentals course for elective concentration in marketing and public relations. Prerequisites Admission to a graduate program in CVPA or permission of instructor. Notes MAM 602 should be taken prior to or concurrently with MAM 604. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 606: Board of Directors Management

    3.00 Credits
    George Mason University

    Credits: 3 Board development including oversight and management of a board, as well as understanding board functions. Board relationships, including volunteers, are essential through all of the stages of a management career. Prerequisites Admission to master of arts in arts management or permission of instructor. Hours of Lecture or Seminar per week 0
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  • MAM 607: Fund Raising/Development in Arts II

    3.00 Credits
    George Mason University

    Credits: 3 Focus on two active arts organizations and create a development plan and various proposals specifically geared to their situations. The course focuses on practical application of development principles, writing and communications skills, and strategic thinking and planning. Prerequisites Admission to arts management program or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 608: Executive Management of Arts Communications

    3.00 Credits
    George Mason University

    Credits: 3 Conception, planning, and implementation and control of platforms to create and manage a holistic communications strategy for arts organizations. This includes management of brand, public relations,advertising and the evolving marketplace: new technologies, and theories in marketing. Prerequisites MAM 604 Public Relations/Marketing Strategy for Arts Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 609: Facilities Management

    3.00 Credits
    George Mason University

    Credits: 3 Bridging strategic planning and marketing; audience development; financial management; and board and volunteer management with issues of scheduling, ticketing and sales, mission integration and strategic challenges of new facilities, and growth and operations of existing ones. Prerequisites Admission to arts management program or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 704: Finance and Budgeting for Arts Organizations

    3.00 Credits
    George Mason University

    Credits: 3 Introduces budget and finance as fundamentals of the budget process, specifically tailored to needs of arts organizations. Provides overview of accounting as tool to manage and control arts organizations. Involves laboratory component for teaching software application frequently encountered in fiscal operation of arts organizations. Prerequisites Admission to CVPA graduate program, or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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  • MAM 705: Budgeting/Finance for Arts Organizations II

    2.00 Credits
    George Mason University

    Credits: 2 Introduces budgeting, planning, and finance as fundamentals of the strategic planning process and management control, specifically tailored to the needs of arts organizations. Prerequisites MAM 704. Hours of Lecture or Seminar per week 2 Hours of Lab or Studio per week 0
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  • MAM 706: Festivals and Special Events

    3.00 Credits
    George Mason University

    Credits: 3 Technical aspects of events and festival management. Topics such as cultural understanding, tourism, sponsorship, fund raising and development, logistics of scheduling and contracts, and the relationship to larger venues, marketing and sales, and budgeting. Prerequisites Admission to arts management program or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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