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Course Criteria
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3.00 Credits
A thorough introduction to the field of advertising and examination of advertising as a socioeconomic force in modern society. Concepts and activities that form the foundations of a professional practice provide a picture of how advertisements are planned and executed. Media selection and consumer research are also introduced. 3 semester hours
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3.00 Credits
This course examines the basics of writing for the screen. Topics include pitching, format, structure, dialogue, characterization, and the screen play as framework for production of a film/video. Students study how to create a story through editing, exercises, and scene readings. The class is conducted as a workshop with all students reading, writing, viewing, and constructively critiquing the work of others. This is a writing-enriched course. 3 semester hours
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3.00 Credits
This course introduces students to principles of interpersonal communication. The course examines basic verbal and nonverbal elements that affect communication between individuals in a variety of interpersonal and small group contexts: friendship, romantic relationships, marriage, the family, the social peer group, and the work group. 3 semester hours
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3.00 Credits
This course introduces basic theoretical and practical understandings of the pivotal role of the director in the creation of feature films and documentaries. Students learn to analyze the director's input in the planning, scripting, shooting, and editing of film and video. They will understand how directorial decisions are made and what impact stylistic choices have in drama and documentary. They will also be equipped to think more critically about cinema language and the meaning of film texts. 3 semester hours
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3.00 Credits
This course is an intensive studio workshop focusing on techniques of audio production and post-production. Students learn the technical and aesthetic aspects of sound and develop critical listening skills. Students prepare a "portfolio piece" representativeof a professional project. Prerequisite: COMS 265. Does not satisfy the general social science requirement. 3 semester hours
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3.00 Credits
This course examines the function and nature of media criticism. It examines how professional media critics view their work and how they compare and contrast with the academic media critic and the literary critic. Numerous examples of media criticism are viewed and analyzed to determine what makes for excellence and value in criticism. This is a writing-enriched course. 3 semester hours
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3.00 Credits
This course introduces basic practices of electronic news production. Emphasis is placed on applying skills learned in the writing and studio core courses to broadcast news. Prerequisite: COMS 217, COMS 260. Does not satisfy the general social science requirement. 3 semester hours
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3.00 Credits
This course examines elements of American popular culture as symbols or texts that reflect both the society and the public. Contemporary cultural artifacts such as television shows, advertisements, and music videos are examined via a range of analytic approaches including: Freudian, Marxist, Semiotic, cultural, and post-modern. 3 semester hours
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3.00 Credits
This course acquaints students with the issues, theories, and research findings pertinent to children and the mass media. Classic and emerging issues and theories will be covered. The emphasis is on television, given its dominance among media competing for children's attention, but the course also focuses on other media, including radio, newspapers, books, video games, and the internet. No prerequisite. 3 semester hours
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3.00 Credits
This course is an intensive studio and field workshop with an emphasis on the pre-production, production, and post-production process. Students plan, script, shoot, and edit their independent projects. Students are encouraged to develop alternative views that both examine and challenge the conventions of commercial media. Digital nonlinear editing techniques and skills are introduced. Prerequisite: COMS 260. Does not satisfy the general social science requirement. 3 semester hours
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