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Course Criteria
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3.00 Credits
This course presents the basic principles of communications law and ethics. Major topics are explored through case studies utilizing, as appropriate, current issues. Both the ethics of decision- making and the legal status of decisions are studied. 3 semester hours
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3.00 Credits
Theories and research in many different areas of communication are introduced in this course. The first half of the course surveys theories and research in the fields of interpersonal, group, organizational, and public communication. The second half of the course focuses on mass communication theories (at both the individual and societal levels) and research. Prerequisite: COMS 130. 3 semester hours
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3.00 Credits
This course introduces students to the basic methods of film analysis. Methods of film production are examined with particular emphasis placed on the study of films as cultural products. This is a writing-enriched course. No prerequisite. 3 semester hours
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3.00 Credits
This course introduces video concepts and production techniques. In combination with readings, screenings, and discussions, students begin hands-on experience. Principles of shooting and composition, lighting, sound, and editing are examined and followed up with individual and group projects. This course does not satisfy the general social science requirement. Prerequisite: COMS 213. 3 semester hours
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3.00 Credits
This course introduces fundamental principles and creative techniques used in digital still photography. Students are introduced to basic optics, lenses, and still camera operations. Other topics include composition, design, creative lighting, and visual sensitivity. Students learn the basics of Photoshop and digital photography hardware/software. Additional lab fee required. This course does not satisfy the general social science requirement. No prerequisite. 3 semester hours
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3.00 Credits
This course introduces basic graphic design principles and how the computer can be used as a conceptual image producing tool. Students gain practical computer design experience using leading industry standard hardware and software. The study of design concepts introduced and how they may be applied to communications problems and issues. This course does not satisfy the general social science requirement. Prerequisite: COMS 213. 3 semester hours
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3.00 Credits
This course introduces students to studio recording and digital audio editing. Students work on voicing and production techniques for radio, using microphones, and writing copy. Students produce public service announcements, radio promos, sound effects, newscasts, and more. Students also host their own radio show on student station WDNR during the course term. This course does not satisfy the general social science requirement. 3 semester hours
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3.00 Credits
This course is a basic course in web design. It introduces HTML and the DreamWeaver software program. Students learn principles of design that apply to web page publishing. This course does not satisfy the general social science requirement. 3 semester hours
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3.00 Credits
This course introduces the field of public relations, its functions and its various applications. It examines basic concepts and principles of public relations and the history of the field. The basic public relations process—research, planning, execution, evaluation—is applied to a course project. 3 semester hours
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3.00 Credits
This course covers advanced writing instruction and analysis of all types of public relations and advertising writing. Students emerge with a thorough understanding of persuasive writing and media relations, as well as a completed portfolio. Writing styles studied include news releases, backgrounders, fact sheets, television and radio advertisements, PSAs, brochures, and pitch letters. Special emphasis is placed on grammar, punctuation, editing, and rewriting. 3 semester hours
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