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Course Criteria
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3.00 Credits
Survey of the structure of business, its principle activities and typical problems. The course is designed to provide the student with a working knowledge of business terminology. It covers such facets of business as ownership, management, marketing, purchasing, production, human resources, finance, accounting and government regulation.
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3.00 Credits
This course examines the current trends in social media and how these popular Internet-based social networking sites can be a powerful marketing tool for businesses and organizations. Through a combination of selected readings and hands-on projects, students will learn which prominent social medica tools are best suited for various businesses and organizations in order to maintain a current online profile. Upon completion of the course, students will have the knowledge to develop a basic social media marketing plan for a business or organization.
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3.00 Credits
Basic principles of law applicable to business action including sources of law, adversary system, crimes, torts, negligence, strict liability, common law essentials of contract law and basic general legal principles.
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3.00 Credits
Retail, wholesale and specialty selling with emphasis on mastering and applying the fundamentals of selling. Sales presentations are required.
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3.00 Credits
Considers the role of human resource management as it relates to recruiting and selection procedures, equal employment opportunity orientation and training. Emphasis is placed on performance appraisals, job evaluations and the motivation of employees.
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3.00 Credits
Principles of statistics as applied to business problems. Presentation and analysis of quantitative data in tabular forms; frequency distributions; measures of central tendency and dispersion; probability theory; sampling; tests of significance and regression analysis. It is advised that students have a background in algebra.
Prerequisite:
MTH 052, MTH 052A, or Placement Test
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3.00 Credits
Principles and functions of marketing. Topics include marketing research, target marketing, marketing segmentation and marketing-mix strategies. Special emphasis is placed on topics such as product, pricing, distribution and promotion decisions.
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3.00 Credits
Portrays an overview of the field of insurance as an institution applying to business, society and government. Presents fundamentals of insurance contracts, such as property and casualty, life and health, and government.
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3.00 Credits
Relation of management theory and the viewpoints of the behavioral science to problems of managing people in both union and non-union environments. Topics included are labor relations, contract negotiations, administration, collective bargaining and grievance arbitration.
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3.00 Credits
This course is an introduction to differential and integral calculus used in understanding and solving problems arising in business and economics. Topics include: limits, differentiation, integration, Taylor series approximations, optimizing functions and constrained optimization, probability and statistics, and the Fundamental Theorem of Calculus. Calculus will be applied to real world business and economic applications. Prerequisite(s): MTH 157
Prerequisite:
MTH 157
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