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Course Criteria
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1.00 - 6.00 Credits
Student develops a specific program with instructor. One or more papers is typically expected. May be repeated to a maximum of six credits. Prereq: GPA of 3.0 in major, approval of instructor and chairperson.
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3.00 Credits
A detailed exposure to personal selling techniques. Emphasis placed on sales process, especially planning and delivery of sales presentations. Selected sales management topics include recruiting, training, motivating and evaluating sales people, as well as ethical and legal issues. Prereq: MKT 300 and marketing majors only.
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3.00 Credits
The purpose of the course is to introduce the business functions of the Internet including E-mail, Discussion Groups, and the World Wide Web (WWW) to the students. This rapidly evolving technology is changing every facet of how companies market their products and how they do business. The Internet is also opening up the global market to companies of all sizes. The importance of integrating this technology into the strategic marketing process will be emphasized in this course. Prereq: MKT 300 and Marketing Majors only.
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3.00 Credits
The purpose of the course is to provide an understanding of franchising and the various business components that affect its success. Franchising issues are considered from a strategic marketing perspective. Issues such as branding, promotion, distribution, financing, and service delivery are considered as they pertain to franchising. Prereq: MKT 300 and Marketing Majors Only.
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3.00 Credits
This course addresses marketing and management issues and problems faced by service organizations. Marketing and management concepts are broadened and applied to the service organizations. Topics related to service quality, the marketing mix, and service delivery are covered. Prereq: MKT 300, MGT 301. (Same as MGT 430.)
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3.00 Credits
The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues. Prereq: MKT 300.
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3.00 Credits
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the context of sports. Marketing concepts and activities related to the marketing mix, consumer/fan behavior, and business organization-sport organization relationships will be examined. Prereq: MKT 300 and Marketing majors only.
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3.00 Credits
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior. Prereq: MKT 300 and two other marketing courses.
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3.00 Credits
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions. Prereq: Completion of first semester of MBA program, graduate standing, MGT 611, ECO 610, ACC 628, MGT 650.
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3.00 Credits
MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined. Prereq: MKT 600, MGT 650, and MGT 651.
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