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ISC 431: Advertising Creative Strategy And Execution II
3.00 Credits
University of Kentucky
Students refine their ability to meet strategic goals through creative message executions. Media options and their impact on message structure and preparation are explored more fully. Application is made of pertinent theoretical principles such as source credibility, selective exposure/perception, and learning theory. Presentation skills stressed. Portfolio preparation and review. Prereq: ISC 331.
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ISC 431 - Advertising Creative Strategy And Execution II
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ISC 441: Case Studies in Public Relations
3.00 Credits
University of Kentucky
This course is designed to reinforce and expand the knowledge learned in the introductory public relations course, ISC 341. The course will provide students with an opportunity to apply public relations principles and approaches to institutional experiences. Emphasis will be placed on actual case studies, and students are expected to demonstrate a high level of proficiency in written and oral communication skills. Prereq: ISC 341.
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ISC 441 - Case Studies in Public Relations
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ISC 451: Integrated Strategic Media Management
3.00 Credits
University of Kentucky
An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed. Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 351.
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ISC 451 - Integrated Strategic Media Management
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ISC 461: Direct Response Message Strategies
3.00 Credits
University of Kentucky
Examines the purpose, range, social and economic impact, and techniques of direct response messages. Students review type and role of suppliers as well as legal considerations. Based on a strategic plan, students frame messages for print, broadcast, and computer-based media that guide and facilitate response from prime prospects. Examines methods to evaluate message effectiveness. Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 361.
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ISC 461 - Direct Response Message Strategies
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ISC 489: Topical Studies in Mass Media Professions
1.00 Credits
University of Kentucky
Each course module offers advanced, pinpoint study of a topic central to the mass media professions. Depending on the topic, the course format may include lectures, seminars, and/or studio work. May be repeated to a maximum of three credits when identified by different subtitles. Prereq: Variable, given when topic is identified.
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ISC 489 - Topical Studies in Mass Media Professions
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ISC 491: Integrated Strategic Communication Campaigns
3.00 Credits
University of Kentucky
An advanced course which enables students to unify strategic and tactical abilities developed in their research, creative, account management, public relations, and/or direct response courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multimedia integrated campaign. Student teams compete for client approval on national, regional, or local accounts. Prereq: Completion of Major Path.
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ISC 491 - Integrated Strategic Communication Campaigns
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ISC 497: Special Topics in Isc
3.00 Credits
University of Kentucky
This course will focus on selected topics of industry practice associated with the integrated fields of strategic communication. Title assigned each time the course is offered. May be repeated with different subtitles to a maximum of six credits. Prereq: Variable, given when topic is identified.
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ISC 497 - Special Topics in Isc
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ISC 541: Critical Topics in Integrated Strategic Communication
3.00 Credits
University of Kentucky
Students will use psychological or sociological perspectives to analyze one or more important aspects of the interaction between integrated strategic communication and society. Topics that may be considered include behavioral, political, economic, and/or international issues. The course may be repeated to a maximum of six credits when identified by different subtitles. Prereq: Senior or graduate standing; ISC 161.
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ISC 541 - Critical Topics in Integrated Strategic Communication
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ISC 543: Regulation of Strategic Communication
3.00 Credits
University of Kentucky
Course examines regulation of strategic, persuasive communication by federal, state, and local agencies as well as self regulation. Privacy, copyright, and deception are among featured issues. Prereq: Major standing.
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ISC 543 - Regulation of Strategic Communication
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ISP 599: Study Abroad
1.00 Credits
University of Kentucky
A course designed for undergraduate and graduate students who go abroad for study following a plan developed as part of their academic program and who are not otherwise registered at the University during the period overseas. Registration in the course would constitute full-time status. The course may be taken on a pass-fail basis for undergraduate students and audited by graduate students. Evaluation by the academic adviser will be an element of the plan. May be repeated to a maximum of three credits. Prereq: Approval by each student's academic department, the Registrar, and the Office for International Programs.
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ISP 599 - Study Abroad
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