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Course Criteria
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3.00 Credits
This course is intended to develop student mastery of the emerging environment of digital information through a project-based, team-based course. The course focuses on issues of team work, project management, strategy development and communication both inside and outside of the team. Other topics include budgeting, development of human capital, leadership, time management and legal issues.
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3.00 Credits
This course will teach students visual aesthetic principles and technical skills required to produce live programming and graphics for broadcast. Course topics include objective development, composition, element layering, branding, and advanced multi-camera studio and field production.
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3.00 Credits
A focus on the history and development of radio and television broadcasting in the United States. Students will watch and listen to historical broadcasts and discuss the evolution of entertainment and news programming from the beginning of the 20th century through today.
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3.00 Credits
A critical examination of film, television, and radio. The course focuses on the formation and application of standards for appraising media and their messages.
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3.00 Credits
An exploration of current and emerging communication technologies including their development and regulation, as well as the social, individual and ethical impact of these technologies.
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3.00 Credits
This course is a capstone course in the Advertising program. Students will demonstrate how the knowledge and skills learned in their program can be applied directly to designing and developing creative advertising campaigns. Students will be responsible for conducting research, strategic planning, writing creative briefs, planning and preparation of advertising copy and design, and campaign evaluation.
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3.00 Credits
Presentation and discussion of the influences, trends, and issues that permeate the evolution toward a 'Communication Age'. Major issues and influences are examined, including significant technological developments and solutions that have been applied to communication needs and opportunities. Discussion addresses marketplace forces; humanistic, social, personal, and ethical issues; and the impact on organizations, workplace, home, education, government, and international functions. Major attention is given to the role of the impact on the individual amidst these far-reaching changes.
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1.00 - 3.00 Credits
Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.
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1.00 - 6.00 Credits
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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3.00 Credits
The seminar is designed to assist students develop career awareness and proficiency in career/job search skills relevant to obtaining an entry-level position in a communication-related field, or to obtain entry to graduate study. Students enrolled will participate in career development activities, including portfolio development, job seminars, establishing credential files, participating in mock and actual interviews, on-site mentoring/shadow program and public presentation of their portfolio.
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