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Course Criteria
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3.00 Credits
This course provides insights on developing strategic brand communication strategies. This course offers essential concepts, frameworks, theories, practices, and skills required to create and manage strategic brand communications.
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3.00 Credits
The course prepares students to broadcast sports and esports events and news. Topics covered include media production, play-by-play announcing, studio sportscasts, field reporting, pre-game and post-game analysis, social media integration, streaming, and content creation for live sports broadcasts.
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3.00 Credits
This course further develops students strategic competencies in the area of health communication through the investigation of case studies and campaign design. Students will analyze proactive and responsive communication strategies; messaging techniques and audience segmentation; multimedia and multiplatform tactics; and media relations and crisis response. Students will utilize qualitative and quantitative research techniques to drive messaging and strategy in the creation of integrated health communication campaigns.
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1.00 - 3.00 Credits
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.
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1.00 - 6.00 Credits
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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1.00 - 3.00 Credits
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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3.00 Credits
This course continues to expose students in the use, manipulation and creation of digital images through hands-on experience with market specific imaging software. Course topics include visual aesthetics, image composition, vector graphics, typography, image scalability and file formatting.
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3.00 Credits
An examination of different regions of the world and their media systems. The course will explore how politics, economics and culture play a role in shaping global media structures. Both historical and contemporary perspectives on the topic are addressed, particularly as they relate to issues of democracy, cultural autonomy, political rights, social justice, media systems of different world regions, global representations in U.S. media, new technologies and developments in global technology and economic media developments.
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3.00 Credits
COMM 407 examines the core concepts of social media networks and the process of collecting, analyzing, measuring, and visualizing data for organizations and businesses. The course emphasizes understanding the role of theories in social media analytics and the tools that help collect and analyze social media data and prepare reports. Students learn and work on data analytics software in this advanced-level course for their assignments and projects.
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3.00 Credits
Discussion of topics related to the field of mass communication (freedom of the press, libel, invasion of privacy, copyright, obscenity, regulations, ethics, and responsibility of the communicator and the agency).
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