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Course Criteria
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3.00 Credits
To better comprehend and appreciate the industry, this course will introduce students to the business of audio production and publishing. The course will address the elements of recording contracts, production and recording royalties, producing rights, and copyright laws within the audio industry. Students gain valuable knowledge in the legal and business areas within the recording industry.
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3.00 Credits
An introduction to the aesthetic and technical production of basic multimedia content for a variety of applications and disciplines. Course topics include basic aesthetics of multimedia, and introduction to media coding and industry specific applications, and development of graphic, animated, and interactive media assets.
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3.00 Credits
An introduction to the mass media that includes an examination of the historical development, current structure, and functions of the traditional and emerging media. The course will also explore the economic, legal, and ethical issues facing the media and introduce the interaction of the media and society, culture, and the individual.
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3.00 Credits
This course examines strategic communication in the areas of health and the healthcare system, current events and issues in health communication, and the role of media and communication technologies in reaching individuals, communities, and specialized target audiences. Topics such as diversity, crisis communication, and ethics in the context of health communication will be addressed. Students will learn how to apply persuasive strategies and health communication tactics in the development of health communication campaigns.
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1.00 - 3.00 Credits
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.
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1.00 - 6.00 Credits
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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1.00 - 3.00 Credits
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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3.00 Credits
This course will apply theories and concepts related to Media and Communication Ethics to critically analyze real-life ethical dilemmas faced by media professionals in a globalized and diverse society. It will address the relationships of ethical principles, ethical dilemmas, and ethical practices within a variety of media professions advertising, journalism, social media, public relations, and the entertainment industry, especially focusing on case studies with Diversity and Inclusiveness components.
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3.00 Credits
An examination of topics critical to practice of broadcast journalism, including researching, news-gathering techniques, writing, and production skills. The course will also introduce the components of the broadcasting system in America including economics, programming, regulations, and broadcast technologies.
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3.00 Credits
This course will provide students with a professional approach to using social media tools in their field, examining both the technological and theoretical perspectives of social media through the hands-on application of the technologies.
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