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Course Criteria
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3.00 Credits
This course is designed to create a greater understanding of communication patterns and breakdowns which occur as members of one culture group interact with those of another culture group. This course will also develop an increased awareness of particular skills and knowledge that can foster more effective intercultural communication.
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3.00 Credits
This course introduces students to the history, role and context of advertising and how advertising messages solve communication problems by informing, changing attitudes and motivating behavioral changes among an organization's target audiences. Students will learn fundamentals about the advertising development and execution process, including theory and strategy, copy writing, design and selection of media.
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3.00 Credits
This course seeks to introduce students to the principles of integrated marketing communication and public relations. Students will examine the strategy and tactics through which professional communicators seek to engage audiences to establish and maintain relationships between a brand/organization and its publics. In doing so, the course addresses audience analysis, audience behavior, brand messaging, strategic planning, data analysis & metrics, message strategies & tactics, digital and social media, ethics and regulation. Assignments engage students in analysis relevant to professional practice.
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3.00 Credits
This course will be concerned with the nonverbal aspects of print communication, i.e., areas by which the communication process can be enhanced by the use of pictures, charts, graphs, white space, type faces and sizes, etc. It seeks to make students aware of the fact that print communication does not involve only words.
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3.00 Credits
Exposes students to the manipulation of digital images and their use in digital publication through hands-on experience with market-specific software. Course topics include visual aesthetics, composition, spatial relationships, type-faces, and file formatting.
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3.00 Credits
Basic course in media writing techniques and news writing for print, broadcast, and online media platforms. Students practice and write news stories utilizing standard media editing, organization, style, sourcing, and quotation modes.
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3.00 Credits
Photojournalism upholds the professional standards specific to newspaper photography and the recording of news events visually. Students will be introduced to basic photography skills and required to shoot assignments according to print standards on deadline. The course includes issues related to the specialization of shooting sports, spot news, features and special essays. Technical aspects of digital photography and printing for publication are also reviewed.
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3.00 Credits
An introduction to the production of written and media-based content for a variety of web-based applications. Course topics include the use of content management systems, the basics of web design and blog creation, writing for the web, making media for the web, connecting to social media and web analytics.
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3.00 Credits
An introduction to video production as communication media. Emphasis on the processes and technologies of single-camera production, including: (1) operation of audio and video recording equipment, and (2) development of techniques for composition, lighting, scriptwriting, storyboarding, directing, and editing.
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3.00 Credits
An introduction to message preparation for a variety of media and communication functions, including radio, television, video, podcasts, instructional media, social media, websites, and advertising.
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