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Course Criteria
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1.00 - 3.00 Credits
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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3.00 Credits
This course will demonstrate how the fan experience in a sport venue is impacted by marketing, promotions, the venue staff, venue design, technology, and other factors. Students will understand the customer journey and be able to identify and eliminate friction points in the fan experience.
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3.00 Credits
This course is designed to explore the persistent causes of pervasive racism and sexism in sport as it relates to the sport management field.
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3.00 Credits
The focus of this course is on budgeting and financial principles in the sport industry. Major components of the course include analyzing budgets from youth, community, recreational, interscholastic, intercollegiate, professional, and international sport organizations, as well as studying the financial composition and impact of the sport industry, Students will also learn to construct various types of budgets used by sport organizations.
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3.00 Credits
The major emphasis is on the preparation of athletic administrators and sport managers within collegiate university, high school, community and youth sport organizations. Information presented in this course will examine leadership theoretical concepts to help prepare students pursuing a career in athletics management/administration. Through critical thinking component and practical application exercises, the student will apply leadership theories, principles and concepts. Ultimately, the student will develop essential leadership competencies and skills for today's athletic administrators.
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1.00 - 3.00 Credits
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.
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3.00 Credits
Sport Marketing is designed to apply marketing principles to the area of sport, sport events and sport products. Marketing strategies including sales, promotions and advertising of sport will be emphasized.
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1.00 - 6.00 Credits
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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3.00 Credits
This course examines the skills required for a successful career in sport sales, including personal selling, social media, and electronic sales. Students will learn sales strategies for single game tickets, season tickets, group tickets, and premium tickets and will be involved in selling tickets for a sport organization.
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1.00 - 3.00 Credits
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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