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Course Criteria
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3.00 Credits
An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.
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1.00 - 3.00 Credits
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.
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1.00 - 6.00 Credits
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.
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1.00 - 3.00 Credits
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.
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3.00 Credits
This course will focus on fundamental issues in the modern globalization of business. The topics covered will include the cultural environments in which business work, politics and law in global business, economic integration, global trade and investment, global finance, global operations and managing global businesses. A special emphasis will be placed on the challenges and opportunities presented to global businesses by the social, political and economic diversity encountered in the global marketplace.
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3.00 Credits
Principles, methods and problems relating to wholesaling, retailing and physical distribution management.
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3.00 Credits
A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.
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3.00 Credits
The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.
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3.00 Credits
Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.
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3.00 Credits
Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.
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