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COMM 483: Issues in Media Management
3.00 Credits
Shippensburg University of Pennsylvania
Many job roles today are facing unique leadership challenges in an increasingly digitized and globalized context. This is especially true of the mass media. From journalism and public relations to advertising and other communication roles ? newer technologies, shrinking workforces, and the convergence of multiple media platforms have meant employees have to not just learn new tools, but also get better at social networking, dealing with diversity issues at the workplace, and understanding why employees resist change. At the same time, media professionals at all levels are experiencing more decision-making latitude. As start-ups and smaller organizations become the norm, leadership positions are thrust upon employees at a much earlier stage in their careers. Communication strategies will play a key role in negotiating many of these challenges. This course prepares students for possible decision-making challenges, communicating effectively to address emerging challenges, and team training in a media organizational context. This class is available for graduate credit.
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COMM 484: Media Programming
3.00 Credits
Shippensburg University of Pennsylvania
Provides students with insights into the programming of local TV and radio stations; local cable TV systems; national TV, radio, and cable TV networks; national DBS, DTH, and wireless cable services; and international Internet program providers. Emphasis on issues involving program creation and development, program scheduling, program distribution, and audience evaluation of programs. If prerequisite courses are not met instructor approval is required. This class is available for graduate credit.
Prerequisite:
COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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COMM 484 - Media Programming
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COMM 490: Selected Topics in Communication/Journalism
1.00 - 3.00 Credits
Shippensburg University of Pennsylvania
Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Requires junior standing to enroll. This class is available for graduate credit.
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COMM 490 - Selected Topics in Communication/Journalism
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COMM 491: Selected Topics in Communication/Journalism
1.00 - 3.00 Credits
Shippensburg University of Pennsylvania
Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Junior standing. This class is available for graduate credit.
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COMM 491 - Selected Topics in Communication/Journalism
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COMM 492: Selected Topics in Communication/Journalism
1.00 - 3.00 Credits
Shippensburg University of Pennsylvania
Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Junior standing. This class is available for graduate credit.
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COMM 492 - Selected Topics in Communication/Journalism
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COMM 493: Selected Topics in Communication/Journalism
3.00 Credits
Shippensburg University of Pennsylvania
Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Junior standing. This class is available for graduate credit.
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COMM 493 - Selected Topics in Communication/Journalism
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COMM 494: Selected Topics in Communication/Journalism
3.00 Credits
Shippensburg University of Pennsylvania
Opportunity to offer courses in areas of departmental major interest not covered by the regular courses. Prerequisite: Junior standing. This class is available for graduate credit.
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COMM 494 - Selected Topics in Communication/Journalism
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COMM 505: Foundations of Strategic Communication
3.00 Credits
Shippensburg University of Pennsylvania
This course is designed to prepare current and future strategic communication professionals for the workforce in an increasingly digital and diverse world. The course will cover the theory and practice of strategic communication, including public relations definitions and models, persuasion, strategic planning, reputation management, and emerging technologies. The course also will include an exploration of major communication theories to help students understand the influence of strategic communication on individuals, organizations, and society.
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COMM 505 - Foundations of Strategic Communication
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COMM 525: Social Media Analytics & Strategy
3.00 Credits
Shippensburg University of Pennsylvania
As organizations increasingly use social media platforms to build relationships with their publics, they must develop strategies to measure and evaluate their social media performance. In this course, you will learn how to leverage social media data for strategic communication purposes and use tools for collecting, interpreting, and presenting analytical data from social media platforms. You will use data insights to formulate social media strategies and provide actionable recommendations.
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COMM 527: Multimedia Storytelling
3.00 Credits
Shippensburg University of Pennsylvania
Students will learn to produce engaging multimedia stories using various digital media applications, gain experience and practice using these apps in the online classroom and in the field. This workshop-style course will prepare students to use a suite of tools employed in contemporary media storytelling.
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COMM 527 - Multimedia Storytelling
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