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  • COMM 294: Social Media Strategy

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introduces students to a variety of social media platforms and the ways in which they may be used by communication professionals for information gathering, reporting, publicity, promotion and audience engagement. Examines basic practices and principles of social media planning, content creation and analytics. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 305: Sports Journalism

    3.00 Credits
    Shippensburg University of Pennsylvania

    In Sports Journalism, students will first explore the history and role of sports journalism and develop a working knowledge of the cultural, legal and ethical issues related to sports journalism. Second, students will use this knowledge to learn and apply the fundamentals of gathering, organizing, evaluating, and writing information to produce effective sports headlines, summaries and stories for publication in various media formats (print, broadcast and online). Prerequisite:    COMM 111 (Grade of C or Higher), COMM 112 (Grade of C or Higher), and COMM 245 (Grade of C or Higher) Corequisite:    COMM 245
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  • COMM 335: Media Advertising and Sales

    3.00 Credits
    Shippensburg University of Pennsylvania

    Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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  • COMM 342: Public Relations Writing II

    3.00 Credits
    Shippensburg University of Pennsylvania

    This course will help future public relations and corporate communications professionals develop an in-depth understanding of how to interview, write, edit, and pitch story ideas, as well as package information for multimedia platforms. Emphasis will be given to strategic aspects of PR writing and development of writing and editing skills for a wide variety of public relations vehicles. Students will practice work on writing speeches, op-ed articles, white papers, press kits, and special event packages. Prerequisite:    COMM 241
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  • COMM 345: Media Law

    3.00 Credits
    Shippensburg University of Pennsylvania

    Familiarizes students with the laws and regulations governing the mass media in the United States. Deals with fundamental legal topics, including libel, privacy, obscenity, free press/fair trial, copyright, and the regulation of broadcasting and advertising. Explores seminal U.S. Supreme Court and lower court rulings that have had an impact on the application of the First Amendment and the rights and operations of the mass communication professions as well as society at large. Requires at least junior standing. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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  • COMM 351: Media Field Production

    3.00 Credits
    Shippensburg University of Pennsylvania

    COM 351 is a required Media Production Concentration course designed to produce visual storytellers, a term that describes single-camera videographers who link pictures, words, and sounds to create stories that communicate a sense of experience to their audience. This course will create, develop, and polish the skills and techniques needed by students to produce video news reporter packages, documentaries, corporate video projects, and/or commercial video productions. These skills and techniques include telling the visual story without words; writing & shooting long-form TV stories, interviews, and features; learning visual grammar; perfecting video editing; and developing on-camera performance abilities. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 360: Basic Digital Photography

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introduces principles of digital photography and teaches basic competencies to produce digital photographs in color and black-and-white. Students study history of photography; the camera and its functions; the techniques of photographic composition, exposure, and light; and digital image editing techniques using Adobe Photoshop. Developmental assignments are designed to teach how to take photographs for effective visual communication. Practical application of digital printing techniques also is covered in the course. Students are expected to develop an understanding of the relationship of photography to their professional goals.
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  • COMM 362: Photojournalism

    3.00 Credits
    Shippensburg University of Pennsylvania

    For students who have an understanding of basic photographic equipment and photographic techniques. Examines and explores use of visual communication techniques in print media and websites. Covers history of photojournalism, technical aspects of photojournalism, and modern visual communication production techniques in both traditional and digital formats. Assignments designed to teach how to produce and edit visual elements and combine them with text for both print and web-based publications. If prerequisite courses are not met instructor approval is required. Prerequisite:    COMM 360
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  • COMM 375: Advanced News Reporting

    3.00 Credits
    Shippensburg University of Pennsylvania

    Explores the journalistic process of beat reporting for gathering information for dissemination on multiple platforms. Provides instruction in methods of reporting about government and politics; law enforcement and the courts; public and higher education; labor, business, finance and the economy; arts and entertainment; sports; science and technology; and other ?beats.? Students will participate in actual news gathering assignments at government meetings, police briefings, court proceedings, educational meetings and other out-of-class opportunities to explore the process of public affairs reporting. Prerequisite:    COMM 285
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  • COMM 381: Promotional Publication Design

    3.00 Credits
    Shippensburg University of Pennsylvania

    Offers writers and designers study in print and web-based communication with primary emphasis on desktop publishing (Macintosh) and web-based publishing (DreamWeaver and other web software). Examines practical application of basic contemporary design to printed and web-based materials such as newsletters, booklets, pamphlets, and advertising messages. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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