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  • COMM 224: Media Scriptwriting

    3.00 Credits
    Shippensburg University of Pennsylvania

    COM 224 is a required Broadcast Media Production concentration course in which students write and design content for radio, television, documentary film and the Internet, including news, commercials/promotions, documentary films, and/or public service announcements. The course provides students with the knowledge and skills necessary to become part of a media production team. Students will learn and apply writing and design skills necessary to successfully participate in upper-division production courses, qualify for internships, and assist in student media productions. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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  • COMM 241: Public Relations Writing I

    3.00 Credits
    Shippensburg University of Pennsylvania

    Provides public relations majors with a variety of public relations writing experiences most likely to be encountered in business, government, education, journalism, and community organizations and offers practical exercises in progressive sequence. In addition to helping students develop strong writing skills, the course will review basic public relations principles that practitioners use to reach audiences through mass media. Prerequisite:    COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher)
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  • COMM 245: Diversity and the Media

    3.00 Credits
    Shippensburg University of Pennsylvania

    Focuses on the diverse nature of mass media and the legal and ethical issues raised by race-, class- and gender-related representations of individuals and groups by the media. The course examines media's influence on various populations within the United States as well as globally. The course develops students' critical thinking skills in regard to message framing, message interpretation, and message presentation.
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  • COMM 251: Media Studio Production

    3.00 Credits
    Shippensburg University of Pennsylvania

    This is an intermediate-level course designed for students entering the field of media production and to be exposed to the techniques and purpose of various television studio productions through direct hands-on experience. The course will offer students the opportunity to explore the many facets of television studio production through a variety of projects and exercises. Prerequisite:    COMM 284
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  • COMM 252: Digital Media Tools

    3.00 Credits
    Shippensburg University of Pennsylvania

    In COM 252, students will learn to produce compelling stories through various digital mediums, gaining experience and practice using apps in the classroom and in the field. COM 252 will expose students to a suite of tools employed in contemporary media reporting, editing, design and delivery. The course is intended to give students the confidence to tell stories in any digital medium so that students can, in effect, ?learn how to learn? any new technology or medium, should they need to use it for journalism or public relations.
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  • COMM 260: Visual Literacy

    3.00 Credits
    Shippensburg University of Pennsylvania

    Visual literacy is the ability to interpret, negotiate and make meaning from information presented in the form of an image. COM 260 focuses on the theories and concepts of visual literacy and visual communication, two areas of importance for communication professionals. It explores the changing nature of visual content and the impact of visual communication in print, broadcast, web and social media. Readings and class assignments will provide students with the knowledge to effectively communicate the meaning of different types of images in journalism (print, broadcast, Internet and social media), public relations and advertising. Prerequisite:    COMM 111 (Grade of C or Higher) and COMM 112 (Grade of C or Higher)
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  • COMM 284: Basic Media Production

    3.00 Credits
    Shippensburg University of Pennsylvania

    COM 284 is a required department course in which students learn the key elements of the media production process. The course provides students with the knowledge and skills necessary to become part of a media production team. Students will learn basic production equipment and software that will enable them to work on projects within their own emphasis whether it may be media production, public relations, journalism or visual media. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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  • COMM 285: Basic News Reporting

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introduces students to ways journalists select and process news and information. Introduces students to long-form (print and online) and short-form (broadcast) journalistic writing. Explores different story structures and the various forms of newswriting journalists use in producing content for multiple platforms for print, online, broadcast and social media. Explores newswriting and reporting skills needed in interviewing sources to gather, analyze, synthesize and disseminate information. Provides in- and out-of-class writing experience. Prerequisite:    (COMM 111 (Grade of C or Higher) or COMM 211 (Grade of C or Higher)) and (COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher))
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  • COMM 290: Advertising Copywriting

    3.00 Credits
    Shippensburg University of Pennsylvania

    Emphasis on writing advertising copy and headlines. Also examines design and layout for print and electronic media. Prerequisite:    COMM 112 (Grade of C or Higher) or COMM 212 (Grade of C or Higher)
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  • COMM 293: News Editing & Design

    3.00 Credits
    Shippensburg University of Pennsylvania

    Introduces students to the basic principles and techniques of news editing and design. Students will learn how to select and edit news stories, photos and video for multiple platforms, including print, radio, television, the Internet and social media. Students also will learn the fundamentals of page design and headline writing. Prerequisite:    COMM 285
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