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Course Criteria
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3.00 Credits
Visual aspects of print media. Typography, printing presses, handling photos and other art layout and design, introduction to desktop publishing.
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3.00 Credits
(Prerequisite: COMM 225)This course will cover the managerial and decision-making processes of advertising and related marketing communications functions. Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.
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3.00 Credits
The multi-faceted roles of managers in the various communication industries are examined. Special attention is given to technical, conceptual and humanistic concerns. Specific areas of study include management of self and personal relations, unions and contracts, community relations, audience analysis and measurement.
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3.00 Credits
Study of programming strategies, practices, and operations of commercial radio and television stations. Topics include audience research, program acquisitions, scheduling, formats, syndication, promotion and network-affiliate relationships.
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3.00 Credits
(Prerequisite: COMM 225 or COMM 325)Students function as a full-service advertising agency that provides clients with a complete array of services ranging from campaign creation to implementation and evaluation.
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3.00 Credits
An in-depth examination of the theoretical foundations and practical applications of those factors which influence the persuasibility of target audiences. Topics include attitudes, beliefs, values, behaviors, appeals and reference groups.
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3.00 Credits
(Prerequisite: senior standing)This capstone course will synthesize course work to prepare students for entry into the profession of communication. Emphasis will be placed on the application of Jesuit ideals to the identification and approaches that concerns today’s communication industry.
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3.00 Credits
Instructional uses of the television medium by public television stations, schools, closed-circuit and cable systems. Types of educational programs are evaluated. Students work on preparing projects that may reflect their own pedagogical interests.
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3.00 Credits
A study of cable television and its development and current place in the telecommunications industry. Topics include programming strategies, formats, multiple-system operators, independents, syndication, sales, satellite services, pay-per-view, audience ratings, management and the franchising process. Students develop their own research proposals for establishing new cable channels, networks and services.
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3.00 Credits
Comparative analysis of national and international media systems throughout the world. Emphasis on their origin, development and operation.
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