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COMM 329: Graphics
3.00 Credits
University of Scranton
Visual aspects of print media. Typography, printing presses, handling photos and other art layout and design, introduction to desktop publishing.
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COMM 329 - Graphics
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COMM 330: Advertising Decision Making
3.00 Credits
University of Scranton
(Prerequisite: COMM 225)This course will cover the managerial and decision-making processes of advertising and related marketing communications functions. Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.
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COMM 330 - Advertising Decision Making
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COMM 331: Mass Media Management
3.00 Credits
University of Scranton
The multi-faceted roles of managers in the various communication industries are examined. Special attention is given to technical, conceptual and humanistic concerns. Specific areas of study include management of self and personal relations, unions and contracts, community relations, audience analysis and measurement.
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COMM 331 - Mass Media Management
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COMM 334: Broadcast Programming
3.00 Credits
University of Scranton
Study of programming strategies, practices, and operations of commercial radio and television stations. Topics include audience research, program acquisitions, scheduling, formats, syndication, promotion and network-affiliate relationships.
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COMM 334 - Broadcast Programming
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COMM 380: Advertising Practicum
3.00 Credits
University of Scranton
(Prerequisite: COMM 225 or COMM 325)Students function as a full-service advertising agency that provides clients with a complete array of services ranging from campaign creation to implementation and evaluation.
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COMM 380 - Advertising Practicum
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COMM 411: Persuasion and Propaganda
3.00 Credits
University of Scranton
An in-depth examination of the theoretical foundations and practical applications of those factors which influence the persuasibility of target audiences. Topics include attitudes, beliefs, values, behaviors, appeals and reference groups.
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COMM 411 - Persuasion and Propaganda
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COMM 415: Senior Seminar
3.00 Credits
University of Scranton
(Prerequisite: senior standing)This capstone course will synthesize course work to prepare students for entry into the profession of communication. Emphasis will be placed on the application of Jesuit ideals to the identification and approaches that concerns today’s communication industry.
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COMM 415 - Senior Seminar
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COMM 422: Educational Television
3.00 Credits
University of Scranton
Instructional uses of the television medium by public television stations, schools, closed-circuit and cable systems. Types of educational programs are evaluated. Students work on preparing projects that may reflect their own pedagogical interests.
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COMM 422 - Educational Television
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COMM 425: Cable Television
3.00 Credits
University of Scranton
A study of cable television and its development and current place in the telecommunications industry. Topics include programming strategies, formats, multiple-system operators, independents, syndication, sales, satellite services, pay-per-view, audience ratings, management and the franchising process. Students develop their own research proposals for establishing new cable channels, networks and services.
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COMM 425 - Cable Television
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COMM 426: International Broadcasting
3.00 Credits
University of Scranton
Comparative analysis of national and international media systems throughout the world. Emphasis on their origin, development and operation.
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COMM 426 - International Broadcasting
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