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COMM 318: Multi-Media Presentations
3.00 Credits
University of Scranton
(Prerequisite: COMM 317)The principles and practices of speaker delivery style when using multimedia to present a message. Message construction and audience analysis will also be emphasized.
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COMM 319: Sports Writing
3.00 Credits
University of Scranton
An overview of sport journalism including the history of sports journalism, how to conduct sports interviews, sports reporting techniques and how to write game stories, features and columns.
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COMM 320: News Reporting
3.00 Credits
University of Scranton
This course is designed to introduce students to reporting for electronic and print media. Students learn how to obtain and analyze documents used in criminal/civil investigations, as well as how to develop and maintain contacts in news investigations.
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COMM 322: Advanced Television Production
3.00 Credits
University of Scranton
(Prerequisite: COMM 222)Building upon the foundation acquired in COMM. 222, students pursue specialized projects in producing and directing programs for broadcast, cable and new technologies.
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COMM 323: Television Journalism
3.00 Credits
University of Scranton
(Prerequisite: COMM 224 or COMM 328)Broadcast- journalism skills are refined through classroom and outside assignments. Production techniques, including tape editing, are explored. Television news formats are produced.
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COMM 324: (W) Computer-assisted Reporting
3.00 Credits
University of Scranton
(Prerequisite: COMM 224)Intensive training and practice in techniques of reporting and writing news stories and in covering public affairs. Familiarity with journalistic basics and style required.
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COMM 325: Advertising Copywriting
3.00 Credits
University of Scranton
Students develop two separate creative campaign strategies for hypothetical clients of their own choosing. For these large-budget accounts, students must create copy with a consistent campaign theme.
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COMM 326: Political Advertising
3.00 Credits
University of Scranton
Critical examination of rhetorical strategies used in 20th- century political campaigning. Case studies and student projects focus on the special uses of broadcast and print media in political advertising.
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COMM 326 - Political Advertising
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COMM 327: Cases in Strategic Public Relations
3.00 Credits
University of Scranton
(Prerequisite: COMM 227)Case studies focus on the problems and challenges faced by a variety of organizations. Practical application of creative problem-solving, theory and research in actual organizations.
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COMM 328: News Editing
3.00 Credits
University of Scranton
(Prerequisite: COMM 224)Preparing copy for publication. Correcting, improving and trimming stories. Headline writing, layout, graphics. Wire services, printing process.
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